The Sultan Center

The Sultan Center (TSC) (Arabic: مركز سلطان)

The Sultan Center
TypeShareholding company
IndustryRetail
Founded1981 by Jamil Sultan
Key people
Tarek Sultan (Chairman) Khadija Oubala (Group CEO)
ProductsRetail Stores, Consumer Goods, E-Commerce, Restaurants, Investments
Websitewww.sultan-center.com

The Sultan legacy proudly spans over 40 years, when it first launched its Kuwait flagship store in 1981. Recognized as Your Neighbourhood Grocer, its offering is a differentiated lifestyle consumer experience through its various concepts. A fixture in the community and much sought after by locals and expats in the region, Sultan is synonymous with promising the highest standards of quality. Keeping pace with consumer trends, Sultan offers the most sought-after worldwide products and innovative partnerships and is one of the largest retailers serving millions. With customer excellence driving the brand value proposition, the company operates supermarkets in; Kuwait, Bahrain, Oman, and Jordan with a network spanning over 70 stores in the Middle East. For further details and investor relations, please visit the corporate website https://corporate.sultan-center.com/

History

The four-decade-long story of The Sultan Center was founded by Jamil Sultan. In 1981, he established the first self-service retail store in Kuwait; it was based in Shuwaikh and took on a Home Center format.[1] Jamil Sultan is regarded as a visionary and pioneer in the business community of Kuwait. In addition to founding The Sultan Center, he propelled Agility Logistics, a state-owned warehouse company into a worldwide logistics firm, and he was the Vice-Chairman of National Real Estate Company Kuwait (NREC), a leading real estate investment and development firm present in the Middle East and Africa.[2]

The business ventured into the food retail industry with the opening of the Salmiya store in 1986 that is still serving customers with care as The Sultan Center's flagship store.[1]

Retail presence

The Sultan Center currently operates 70 stores in 4 countries. It owns over 40 stores in Kuwait with a running online shopping service. In Sultanate of Oman, where it first expanded outside Kuwait, it operates 7 retails stores. In addition to that, it owns 17 stores in Jordan and 3 in Bahrain. In February 2020 The Sultan Center celebrated the launch of its new flagship store in Kuwait during an opening ceremony held at the store’s new location in Al Kout Mall.[3]

References
  1. "THE SULTAN CENTER – OUR STORY". Retrieved 2 December 2019.{{cite web}}: CS1 maint: url-status (link)
  2. "Pioneer Kuwaiti businessman Jamil Sultan passes away | Kuwait Times". Kuwait Times. Retrieved 2 December 2019.
  3. "Sultan Center returns to expansion with the unveiling of a new flagship store in Al kout Mall". Zawya. Retrieved 15 December 2020.
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