Streets (song)

"Streets" is a song recorded by American rapper and singer Doja Cat for her second studio album, Hot Pink (2019). She co-wrote the track with David Sprecher and Lydia Asrat, alongside its producers Dominique and Darius Logan.[lower-alpha 3] In "Streets", an R&B ballad, Doja Cat sings and raps about a desire to return to a former romantic partner. The song has an instrumentation that consists of hi-hats, providing it with elements of trap music. Some critics who reviewed Hot Pink praised the track for demonstrating Doja Cat's versatility as a musical artist.

For the Avenged Sevenfold song, see Sounding the Seventh Trumpet.

"Streets"
Silhouette Remix artwork[lower-alpha 1]
Single by Doja Cat
from the album Hot Pink
ReleasedFebruary 16, 2021 (2021-02-16)[lower-alpha 2]
StudioWestlake (Los Angeles)
Genre
Length3:47
Label
Songwriter(s)
Producer(s)Blaq Tuxedo
Doja Cat singles chronology
"34+35 Remix"
(2021)		 "Streets"
(2021)		 "Kiss Me More"
(2021)
Music video
"Streets" on YouTube

The song became a sleeper hit in early 2021, over a year after the release of Hot Pink, when an Internet challenge that used "Streets" as background music went viral on TikTok. The online trend was called the "Silhouette Challenge", and participants would strike poses while illuminated from behind with red lighting to make themselves appear as a silhouette. Reacting to the song's virality, Kemosabe and RCA Records sent "Streets" to US contemporary hit radio stations on February 16, 2021, as Hot Pink's seventh and final single. An accompanying music video for the track was released in the following month. It depicts Doja Cat's attempt to seduce a cab driver by performing her version of the Silhouette Challenge, after which she proceeds to trap him in a giant web.

Attaining Internet-driven commercial success, "Streets" peaked at number 16 and number 8 on Billboard's US Hot 100 and Global 200 charts, respectively. The single also reached the top 20 on record charts in Australia, Canada, Greece, Ireland, New Zealand, Slovakia, and the United Kingdom. Moreover, it received music certifications in various countries, including a diamond from Pro-Música Brasil, a platinum from the British Phonographic Industry (BPI), and a triple platinum from the Australian Recording Industry Association (ARIA). Doja Cat performed "Streets" in three videos posted to YouTube during 2020. She also included the song in a medley performance at the 2021 iHeartRadio Music Awards, where she won Best New Pop Artist.

Background

Doja Cat released her debut studio album Amala in March 2018, four years after the viral success of her first single, "So High".[2][3] The record did not receive widespread media coverage.[2][4] Meanwhile, in August of the same year, she self-published a music video for "Mooo!", a novelty song that incorporated elements of Generation Z humor and meme culture.[5][6] Achieving unanticipated popularity on several social media platforms,[7][8] the track bolstered Doja Cat's rise to mainstream fame.[9][10] This prompted her to issue and promote a deluxe edition of Amala.[5] She included "Mooo!" in the tracklist, along with the single "Tia Tamera", featuring American rapper Rico Nasty,[10] as well as the song "Juicy".[11]

A remix of "Juicy", with a guest appearance from American rapper Tyga, served as the lead single for Doja Cat's next album, Hot Pink (2019). Commercially successful, the song became her first to reach the US Billboard Hot 100.[5] Furthermore, the single went viral on the video-sharing application TikTok, where several dance challenge clips used it as background music.[12] During 2019, Doja Cat released three additional singles in promotion of Hot Pink, two of which appearing in over 200,000 videos on the platform combined—"Rules" and "Cyber Sex".[lower-alpha 4]

Users on TikTok contributed to the popularity of two more tracks from the album. "Say So" topped the Billboard Hot 100 and earned Doja Cat her first number one on the chart.[5][12] The other song, "Like That", received a platinum certification from the Recording Industry Association of America (RIAA), which denotes 1,000,000 units consisting of sales and on-demand streaming.[15] Pitchfork writer Cat Zhang believed that the successes of the aforementioned recordings online demonstrated that Doja Cat had an "unimpeachable TikTok reign".[12] Likewise, she has been called a "TikTok superstar" by Aliya Chaudhry of Slate, who argued that its users' habits of making songs gain traction on the platform—often as the result of an Internet challenge—solidified her status as a household name.[16]

Production and songwriting
Yeti Beats (left, pictured in 2021) co-wrote 11 out of 12 songs on the standard edition of Hot Pink, including "Streets". The track samples B2K's 2003 song "Streets is Callin'", written in part by Theron Feemster (right, pictured in 2015).[17]

The original version of "Streets" was written by Doja Cat, David Sprecher, Lydia Asrat, and the track's producers Dominique and Darius Logan, brothers who comprise a two-person band called Blaq Tuxedo.[17][18] It incorporates a sample from a 2003 song entitled "Streets Is Callin'", performed by R&B band B2K from their soundtrack album You Got Served.[19] Because "Streets" used B2K's music as sampled audio, the latter's songwriters—Theron Feemster, Christopher Jefferies, and Demarie Sheki—were also credited for the single.[17]

"Streets" is an R&B ballad that contains elements of trap[lower-alpha 5] and has been described as "sultry", "melanchol[ic]", and "soulful".[lower-alpha 6] Jade Gomez of Paste called the vocal performance in the song a blend between a "wispy" singing voice and a "raspy" rap delivery that does not "[ruin] the immersion" for listeners.[24] Similarly, AllMusic reviewer Fred Thomas noted the transition from the "breathy" verses into the "unexpected scattershot rhymes". With regards to the composition in "Streets", Thomas explained that it was a slow-paced track, complete with "dark harmonies, trap hi-hats, and psychedelic textures".[25] Doja Cat admits in the lyrics that she cannot imagine herself without her ex-partner after their break-up and proceeds to, in the words of Billboard editor Jason Lipshutz, demonstrate her emotional depth:[19][22]

I can’t sleep no more
In my head, we belong
And I can’t be without you
Why can’t I find no one like you?

Silhouette Challenge
The Silhouette Challenge on TikTok featured the 1959 song "Put Your Head on My Shoulder" by Paul Anka (pictured in 1961).

Hot Pink, the album in which "Streets" appears, was released on November 7, 2019.[26][27] Initially, the song was not intended to be sent to radio stations as a single—while the senior staff in Doja Cat's label RCA Records considered it a highlight of the album, they did not think it would gain a similar level of recognition as "Say So", "Like That", or "Juicy". Speaking on behalf of the label in an interview with Billboard, chief operating officer John Fleckenstein thought that he and the others had "moved on" from Hot Pink with the amount of singles the album produced.[19] However, in the beginning of 2021, around 15 months after its initial release, the track experienced a surge in popularity on TikTok.[19][28]

On the platform, user Giulia Di Nicolantonio created a mashup of "Streets" and the 1959 Paul Anka track "Put Your Head on My Shoulder", which became the soundtrack for the viral "Silhouette Challenge" hashtag.[29][27] Participants would pose and dance to the rhythm of the two song, with Anka's part playing first. Once "Put Your Head on My Shoulder" ends and the beat drops to signal the beginning of "Streets", TikTok users would then show themselves enveloped in red lighting, backlit to give the impression of a silhouette.[23][30] During the first month of the trend gaining traction, the mashup had appeared in over 300,000 videos on the platform, and clips that contained the hashtag "Silhouette" had been viewed, in aggregate, around 526 million times.[27] Consequently, the challenge helped propel "Streets" up the Billboard Hot 100[27][31] and Spotify Top 200 charts.[27] Recording artists who took part in the trend include Chloe Bailey from Chloe x Halle,[30] Lizzo,[31] and Cardi B.[31]

Commercial performance and release
Doja Cat performing "Streets" in 2021. The song went viral on TikTok after three live performances of it were posted to YouTube during 2020.

"Streets" was a sleeper hit that gradually acquired Internet-driven success.[5][32] It began to gain traction on various social media platforms in the early days of 2021 after three live performances of the song, released to YouTube during the previous year, sparked fans' interest in the track.[19]

In the United States

In January, "Streets" entered Billboard's Hot R&B/Hip-Hop Songs chart at number 26,[33] where it would remain for 20 weeks.[34] Meanwhile, during the same month, it debuted at number 18 on Billboard Hot R&B Songs,[35] spending 21 weeks there.[36] Its initial chart activity was driven predominantly by streams as well as digital sales, with negligible amount of airplay for the song because of its unprecedented boost in fame online. During the tracking week ending February 4, "Streets" accrued 4,000 downloads and 18.7 million streams in the United States, according to MRC Data.[1] It would later reach its Hot R&B/Hip-Hop Songs peak on the week of February 13, at number 7.[34] The event marked Doja Cat's second song to reach the chart's top ten after "Say So" in 2020, which spent two weeks at number one.[37] By March, "Streets" peaked at number three on the Hot R&B Songs chart.[36]

The track first appeared on the US Billboard Hot 100 chart during the week of January 23,[19] debuting at number 91 and rising to number 39 the subsequent week.[38][39] It jumped to number top 25 on the chart issue dated February 6, 2021,[27][40] with 16.1 million streams, 2,000 downloads, and 192,000 airplay audience impressions.[41][lower-alpha 7] "Streets" climbed to number 18 during its 4th week on the chart[19][43] and reached its peak at number 16, after 6 more weeks, on March 27, 2021.[44] The song became her second top 20 entry (as lead artist) on the Hot 100, following the chart-topping "Say So".[19][45] Due to its boost in recognition, Kemosabe and RCA Records sent "Streets" to US contemporary hit radio stations on February 16, 2021,[46][lower-alpha 8] as the seventh and final single from Hot Pink.[5][47] By March 9, it had accumulated over 333 million streams.[31]

In other markets

In Europe, "Streets" peaked within the top 20 of singles charts for Greece (2),[48] Lithuania (4),[49] Ireland (9),[50] the United Kingdom (12),[lower-alpha 9] and Slovakia (15).[53] It received a platinum certification in the UK from the British Phonographic Industry (BPI), which denotes 600,000 certified units consisting of sales and on-demand streaming.[54] "Streets" was Doja Cat's third biggest song in the country upon the release of her third studio album, Planet Her, having garnered 53.6 million UK streams at the time.[55] It was also a top-40 chart entry in five other European territories, peaking at number 21 in Portugal,[56] at number 23 in Iceland,[57] at number 24 in Belgian Flanders,[58] at number 27 in Switzerland,[59] and at number 37 in Hungary.[lower-alpha 10] "Streets" was certified platinum in Greece,[62] Poland,[63] and Portugal[64]—in Switzerland, it received a gold certification.[65]

The song also peaked within the top 20 of charts in New Zealand (10),[66] Australia (12),[67] and Canada (19);[68] it was awarded platinum certifications in the former two countries. Specifically, "Streets" was certified platinum by Recorded Music NZ[69] and certified 3× platinum by the Australian Recording Industry Association (ARIA).[70] In Latin America, it received a diamond certification from Pro-Música Brasil (PMB)[71] and a Platinum+Gold certification from Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON).[72]

International

Worldwide, "Streets" debuted at number 126 on the Billboard Global 200, during the same week it entered the Hot 100.[73] It moved up to number 32 in its second charting week[74] and then rose to number 16 in the next.[75] "Streets" became her first song to reach the top 10 of the chart,[76] hitting its peak at number 8 during the week of February 13.[77] It would continue to spend 60 more weeks in the Global 200, becoming her longest-charting single from Hot Pink.[77]

Kemosabe and RCA Records made two remixes of "Streets" available to streaming services on March 12. One was by the electronic band Disclosure.[28][78] The other was titled the "Silhouette Remix", which featured a sample of "Put Your Head on My Shoulder", the same Paul Anka song used for the Silhouette Challenge.[28][79] A week after, an extended play was released for digital download and streaming. The tracklist includes the Disclosure version of "Streets" along with four other remixes by DJ Sliink, Lazerbeak, Party Favor, and Ape Drums.[80]

Critical reception and analysis

Consequence of Sound's Lucy Shanker, in a review of Hot Pink, argued that "Streets" presents Doja Cat in her most serious form during the album's runtime.[22] For Lakin Starling of Pitchfork, the track fell under the "ultra-soft and chill" side of the record.[20] Shanker hailed "Streets" as an album highlight and cited how it demonstrated Doja Cat's musical versatility as the reason why: "[in the previous songs, she] sounds great, but just as you settle into hearing her in that manner, she switches it up again."[22] Starling shared a similar opinion about this versatility, but noted that Doja Cat ran the risk of having listeners mistake her for another artist due to Hot Pink's use of various musical styles. Nonetheless, Starling praised Doja Cat's slow and raspy voice which was present in tracks like "Streets", believing that such vocal performances constituted one of the album's clearest.[20]

In an analysis of "Streets", Aaron Williams of Uproxx opined that Doja Cat's reaction to its growing popularity was an example of how to properly handle fame online. He talked about how she often "rides the changing tides" whenever any of her songs eventually go viral, a behavior to which he attributed the success of "Streets". To further explain, Williams noted that Doja Cat likes to adapt to her audience's interests and activities, consciously capitalizing on the trends that her fans popularize and letting them determine how she should plan her next singles to promote.[81] Similarly, staff writers at Billboard believed that the track's gradual rise to fame demonstrates Doja Cat’s "innate ability" to produce hit singles and prolong the commercial success of her albums, "in an era where artists are moving between records faster than ever".[5]

Music video
In the music video for "Streets", Doja Cat seduces a cab driver by performing her "epic version" of the Silhouette Challenge.[lower-alpha 11] Several critics labeled the video as erotic, horror-fantasy, and reminiscent of film noir.

A music video for "Streets", directed by Christian Breslauer, premiered via YouTube on March 9, 2021.[31][82] Its release happened as Doja Cat was preparing to promote her then-upcoming third studio album, Planet Her.[81] Jackson Langford of NME and Halle Kiefer of New York observed multiple tonally dark and "twisted" scenes present in the video,[29][83] whereas Jessica McKinney of Complex used the word "sexy" to describe the scenes.[84] Because it utilizes a combination of erotic and horror elements, Rolling Stone's Claire Shaffer summarized the music video as a "sultry ... horror-fantasy".[82]

The video begins with a shot of a male driver, played by Kofi Siriboe.[21] While inside a cab on a heavily congested street, he notices Doja Cat posing as a mannequin by a shop window across the sidewalk.[29][31] Similar to the TikTok mashup, the first few seconds of Paul Anka's "Put Your Head on My Shoulder" begin to play.[82] Upon the beat drop, Doja Cat, still in the shop window, performs the Silhouette Challenge.[29][82] The lights suddenly change to a red color, and the music transitions from "Put Your Head on My Shoulder" to "Streets" as she dances to the beat,[29][85] seducing the cab driver while doing so.[82]

In the next scene, Doja Cat dances on top of a destroyed car's hood while the rain pours. A group of men, wearing white contact lenses and appearing to be undead, subsequently emerge from the road on which the car is parked to form a crowd around her.[21][29] The driver returns and approaches Doja Cat, but she ensnares and pulls him upwards using strings from a spider web.[31][82] Dressed like a black widow, she climbs along the surface of a brick-wall building.[21][81] On its walls lies the cab driver, trapped by the massive web that Doja Cat created.[21]

As "Streets" comes to an end, the video transitions to a shot of Doja Cat as she reclines on a living room couch. Residing in a house located on a nuclear testing site, she rests her head on the lap of a mannequin that looks like the cab driver.[82][83] A bomb gets detonated nearby,[31] and the resulting explosion sets the living room on fire.[82][83] When the song finishes playing, the music video cuts back to the driver inside his cab. It is revealed that he imagined everything that happened beforehand; he encounters Doja Cat once again, this time shown as his passenger.[82]

Reception

Aaron Williams, an editor for Uproxx, described the music video's spider imagery as a high-concept idea, which gave the impression that the video took months of preparation to generate viral popularity around "Streets". He emphasized, however, that it was released after "Streets" was already popular online, and he argued that the premiere happened as an attempt to capitalize on the song's success.[81] Jessica McKinney of Complex shared the same opinion, and she thought that the video did "a great job of appealing to current social media trends".[84] Heran Mamo, a staff writer for Billboard, found Doja Cat's iteration of the Silhouette challenge to be "epic";[86] Slant Magazine's Eric Mason called the visuals "yet another fruit of the Doja-to-TikTok feedback loop".[85]

McKinney included the video for "Streets" in a year-end list that ranked the best music videos of 2021, where she placed it at fourth place. She believed that, apart from taking advantage of the song's viral status, it successfully demonstrated Doja Cat's creativity. McKinney further argued that Doja Cat has had a history of releasing "the most innovative music videos in the industry right now" and cited the one for "Streets" as the latest example of such.[84] Mason of Slant Magazine, and Dan Cairns and Jake Helm of The Times, also placed the video in their respective publications' year-end lists. Cairns and Helm described the video as "stunning" and compared its aesthetic to that of film noir media.[87] Meanwhile, Mason praised its cinematography and the "magnetic charisma" present in Doja Cat's performance.[85]

Live performances

A live performance of "Streets" was released on March 5, 2020, as part of video hosting service Vevo's Lift program, a campaign aimed at promoting up-and-coming artists to a wider audience.[88][lower-alpha 12] It depicts Doja Cat singing the track as she wades in a massive tub filled with milk.[19] Vevo partnered with her for the Lift project in order to increase her visibility through live performances that made use of "distinctive settings". The production team for the video decided to incorporate milk into the set design to evoke cat imagery, which they found appropriate given Doja Cat's name and image. The milk-filled stage ended up being the program's "most ambitious studio build to date", according to the description for the video. Lynn Sharpe, writing for HotNewHipHop, believed that the live performance from Doja Cat marked her "latest step toward world domination".[88]

On December 24, 2020, Doja Cat's YouTube channel uploaded six performances of three different songs from Hot Pink to the platform. She created the series of videos, titled the Hot Pink Sessions, as a gesture of thanks to her fans for their support. Two of those performances were live renditions of "Streets".[19][89] After winning Best New Pop Artist at the 2021 iHeartRadio Music Awards, she performed the song again, as part of a three-track medley that incorporated it with "Say So" and "Kiss Me More" featuring American singer SZA. The performance began with her standing in a cornfield, accompanied with backup dancers who donned grey latex alien costumes. Once the medley ended, Doja Cat was lifted off the stage whilst showered in rays of light, appearing to levitate towards a UFO above her.[90][91]

Track listing

Credits and personnel

Credits adapted from the liner notes of Hot Pink.[17]

Recording and management

  • Engineered at Westlake Recording Studios (Los Angeles, California)
  • Mastered at Bernie Grundman Mastering (Hollywood, California)
  • Contains a sample from "Streets Is Callin'", written by Theron Otis Feemster, Christopher Jeffries and Demarie Sheki, as performed by B2K, published by Feemstro/Universal Music-Z Tunes LLC (ASCAP), Ole New Colorful Picture Music/Anthem Entertainment (ASCAP).

Personnel

Charts

Certifications
Sales certifications for "Streets"
Region CertificationCertified units/sales
Australia (ARIA)[70] 3× Platinum 210,000
Brazil (Pro-Música Brasil)[71] Diamond 160,000
New Zealand (RMNZ)[69] Platinum 30,000
Poland (ZPAV)[63] Platinum 20,000
Mexico (AMPROFON)[72] Platinum+Gold 210,000
Portugal (AFP)[64] Platinum 10,000
Switzerland (IFPI Switzerland)[65] Gold 10,000
United Kingdom (BPI)[54] Platinum 600,000
Streaming
Greece (IFPI Greece)[62] Platinum 2,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history
Release dates and formats for "Streets"
Region Date Format(s) Version Label(s) Ref.
United States February 16, 2021 Contemporary hit radio Original
[46]
Various March 12, 2021
Silhouette remix [79]
Disclosure remix [78]
March 19, 2021 Remix EP [80]

Footnotes
  1. The Disclosure Remix, as well as the extended play (EP) that includes it and the Silhouette Remix, feature the same artwork but with a different sticker plastered on the bottom left corner.
  2. This date pertains to when the song impacted US contemporary hit radio stations. In a Billboard article published five days prior, writer Trevor Anderson had already referred to "Streets" as a single but did not mention any exact date on which it was first released as such.[1]
  3. Additional writing credits were given for Theron Feemster, Christopher Jefferies, and Demarie Sheki because "Streets" samples the 2003 song "Streets Is Callin'", in which the three served as songwriters.
  4. "Rules" and "Cyber Sex" were released after the previous single "Bottom Bitch".[13][14] Within the subsequent two years, the two songs had functioned as background music for around 64,200 and 171,400 videos on TikTok, respectively.[5]
  5. In an analysis of the song, Billboard called "Streets" an R&B ballad.[19] Likewise, Pitchfork described it as a ballad in a review of Hot Pink[20] and a "trap-laced" R&B track in a music video ranking that included the video for "Streets".[21] Meanwhile, it was called a "melancholy R&B" record by an album review from Consequence of Sound.[22]
  6. The adjectives "sultry", "melanchol[ic]", and "soulful" are attributed to Rolling Stone's E. J. Dickson,[23] Consequence of Sound's Lucy Shanker,[22] and Billboard's Jason Lipshutz,[19] respectively.
  7. "Audience impressions" refer to the number of audience reached by a song on airplay from a radio station.[42]
  8. Billboard's Lipshutz writes that RCA Records had to consider releasing "Streets" to radio stations after the song became viral online: "In the meantime, RCA has to play catch-up with the radio strategy for 'Streets' following its unexpected success."[19]
  9. "Streets" peaked at number 12 on the UK Singles chart[51] and at number 4 on the UK R&B Songs chart.[52]
  10. "Streets" peaked at number 37 on Hungary's Single Top 40 chart[60] and at number 26 on the Stream Top 40 chart.[61]
  11. The "epic version" quote is attributed to Billboard's Heran Mamo.
  12. The video was posted to Doja Cat's YouTube channel.[19]

References
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  2. "NPR Music's 40 Favorite Albums Of 2018 (So Far)". NPR. June 26, 2018. Archived from the original on December 21, 2021. Retrieved April 9, 2022.
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  4. Kameir, Rawiya (October 9, 2019). "The Strange Evolution of Viral Music Stardom". Pitchfork. Illustrated by Litowitz, Drew and Srivatsa, Arjun Ram. Archived from the original on April 2, 2022. Retrieved April 9, 2022. 'Before "MOOO!" there were times when I was definitely at a low,' she says, alluding to her album's sleepy rollout.
  5. Billboard Staff (August 19, 2021). "Doja Cat Is Becoming the Quintessential Gen Z Pop Star". Billboard. Archived from the original on January 24, 2022. Retrieved January 24, 2022.
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  17. Hot Pink (vinyl liner notes). Doja Cat. Kemosabe, RCA. 2019. 19439-71705-1.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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  32. Billboard Staff (June 25, 2021). "Every Song Ranked on Doja Cat's 'Planet Her': Critic's List". Billboard. Archived from the original on March 20, 2022. Retrieved March 20, 2022. Doja Cat has emerged as a bonafide pop juggernaut. Fresh off of 3 Grammy nominations, one more sleeper hit single ('Streets') from her star-making Hot Pink set ...
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