Storyliving by Disney

Storyliving by Disney is a business venture and brand of The Walt Disney Company announced on February 16, 2022, to collaboratively develop master-planned communities that utilize Disney Imagineering and are staffed by Disney cast members.[1] It operates under the company's Disney Living Development, Inc. subsidiary.

Cotino
Construction sign for Cotino, a Storyliving by Disney community in Rancho Mirage, California

Cotino is the first Storyliving by Disney community under development with other locations being explored.[2] Located in the city of Rancho Mirage, California on land adjacent to, and once owned by, the Annenberg Sunnylands Estate, Cotino will be developed in collaboration with DMB Development LLC of Scottsdale, Arizona.[3] It will be a 618-acre (250 ha) mixed-use development with several residential options, hotels, resort facilities, and a retail center. The community will surround a 24-acre (9.7 ha) grand oasis and lagoon.[2]

The community's name, Cotino, was derived from Cotinus, the genus name of a plant commonly referred to as the Smoketree. It was chosen in recognition of Walt Disney, who maintained a home in the Smoke Tree Ranch in nearby Palm Springs.[3] Smoke Tree Ranch was one of Disney's favorite locations to relax. So loved by Disney, the Ranch's stylized STR emblem was included on Walt's tie on the 1993 Walt Disney and Mickey Mouse statue, Partners.

The groundbreaking for the project was held on April 23, 2022. Home sales are expected to being in early 2023 with the first homes completed in early 2024.[4]

Section 31

The Cotino development includes most of US land survey Section 31 in the city of Rancho Mirage. Investors had previously purchased the land from the Annenberg estate in 1977, and in 1993 The Eagle Specific Plan had been approved for development, but never started.[5] After some ownership changes, and at least two bankruptcies brought on by the financial crisis of 2008, Section 31 did not become available again until 2016. In 2017 a 23-acre (9.3 ha) portion of the land, separated from the rest of Section 31 by Monterey Boulevard, was sold to the Tower Energy Group.[6] The remainder of Section 31 was purchased in 2018 for $75 million by EC Rancho Mirage Holdings Limited Partnership,[7] a Canadian firm organized in the state of Delaware. EC Rancho Mirage brought in DMB Development LLC to help design a new plan for the site, initially called the Section 31 Specific Plan or Section 31 Project. When Disney was brought in to apply their expertise and brand, the Section 31 Project became Cotino.

See also

References
  1. duBois, Megan. "Storyliving By Disney Is Disney's New Venture Into Planned Residential Communities". Forbes. Forbes Media, LLC. Archived from the original on 17 February 2022. Retrieved 17 February 2022.
  2. "Disney Launches New Business to Develop Residential Communities". DSE.News. Disney Signature Experiences. Archived from the original on 17 February 2022. Retrieved 17 February 2022.
  3. Barkas, Sherry. "Want to live in a Disney house? New development in Rancho Mirage promises 'magic'". Desert Sun. Desert Sun. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
  4. Painter, Alycia Gray. "Disney's First 'Storyliving' Community Breaks Ground". NBC Los Angeles. Archived from the original on 28 April 2022. Retrieved 2 May 2022.
  5. "Section 31 Specific Plan" (PDF). City of Rancho Mirage. Archived from the original (PDF) on 9 March 2022. Retrieved 9 April 2022.
  6. DiPierro, Amy (4 January 2018). "Coveted Rancho Mirage corner, once part of Annenberg Estate, just sold for $5.6 million". The Desert Sun. Archived from the original on 28 September 2020. Retrieved 9 April 2022.
  7. DiPierro, Amy (28 March 2018). "Once part of the Annenberg estate, a square mile of virgin sand in Rancho Mirage just sold for $75M". The Desert Sun. Archived from the original on 27 November 2020. Retrieved 9 April 2022.
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