Singer Bangladesh

The first operation of Singer Bangladesh began in 1905. Later, in 1920, two shops were set up in Dhaka and Chittagong.[1] In 1947, After the Partition of the sub-continent and Bangladesh became East Pakistan. SINGER in East Pakistan operated as a branch of SINGER Pakistan and the products used to come from West Pakistan. Initially, only 10 shops were set up for operations, which raised to 43 by the late 1960s.[2] After the Bangladesh Liberation War newly in emerged country Bangladesh Singer had to limit its operation to 23 stores and the branch office was promoted to country office. A change in the investment policy in 1979 created new business opportunities and SINGER registered as an operating company, A sewing machine manufacturing factory with 10000 unit per year capacity was established in 1980 in Chittagong. the capacity increased significantly to 25000 units per year in 1989. Although sewing machines are Singer's core business, management of Singer Bangladesh realized that for sustainable growth in the long run it has to diversify its Portfolio. this realization led to diversification into numerous ranges of products. In 1985, Singer began transformed from a single product into a multi-products consumer durable company for future growth and expansion. In 1993, the company established Its new audio video plant and In 1996 washing machine assembling section. later in 2001, the company initiated assembling of motor cycle and in 2006, manufacturing of various kinds of wires and cable (domestic and power cables)[3] in March 2019 Arçelik and Retail Holdings NV acquired Singer Bangladesh ltd. buying 57% of its shares[4]