Shin Japan Heroes Universe

The Shin Japan Heroes Universe (シン・ジャパン・ヒーローズ・ユニバース) (SJHU) is an upcoming Japanese collaborative project between Studio Khara, Toei Company, Toho Company and Tsuburaya Productions.

Official logo designed by Yutaka Izubuchi.

Announcement

In February 2022, Studio Khara, Toei Company, Toho Company and Tsuburaya Productions announced a collaborative project titled "Shin Japan Heroes Universe" for merchandise, special events and tie-ins. The project will unite properties that Hideaki Anno had worked on bearing the title "Shin", such as Rebuild of Evangelion,[lower-alpha 1] Shin Godzilla, Shin Ultraman and Shin Kamen Rider.[1][2]

The project came to fruition after a meeting between Khara, Toei, Toho and Tsuburaya was held, under the supervision of Anno, who stated it "was conceived in the discussions of the related companies, from the idea of combining characters that are proud of Japanese culture, in a collaborative way, to further expand them around the world and stimulate fun. [...] Originally, projects with a wide range of copyright sources are difficult to adjust, and the commercial benefits are not significant. So it's a plan that can only be made by content holders who prioritize fan service over business cooperation itself."[3] He also added that "it is a project that uses a common item called Shin as an expedient. In the future, the word Shin will be removed...we hope that the development of SJHU will please our fans as a new pleasure that transcends the boundaries of the character(s) worlds."[4]

The official logo was designed by Yutaka Izubuchi while the promotional visual teaser image was drawn by Mahiro Maeda.[1]

See also

Notes
  1. Known in Japan as Evangelion: New Theatrical Edition (ヱヴァンゲリヲン新劇場版, Evangerion Shin Gekijōban)

References
  1. Komatsu, Mikikazu (February 13, 2022). "Godzilla, Evangelion, Ultraman, and Kamen Rider to Collaborate in Shin Japan Heroes Universe Project". Crunchyroll. Retrieved March 7, 2022.{{cite web}}: CS1 maint: url-status (link)
  2. Li, Nicolaus (February 16, 2022). "Hideaki Anno Launches "Shin Japan Heroes Universe" Project". Yahoo!Life. Archived from the original on March 7, 2022. Retrieved March 7, 2022.
  3. "『シン・ジャパン・ヒーローズ・ユニバース』公式サイト". シン・ジャパン・ヒーローズ・ユニバース. Retrieved February 25, 2022.
  4. Dutta, Debopriyaa (2022-02-16). "Shin Godzilla Director Hideaki Anno Is Creating His Own Shin Movie Universe With Kaiju And Robots". SlashFilm.com. Retrieved 2022-02-17.
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