Sanskar TV

Sanskar is an Indian television channel dedicated to broadcasting programs on the "Indian philosophy, religion, spiritual solidarity, and culture"[1] and focuses more on devotion than spiritualism.[2] The channel started broadcasting in June 2000[3] and in 2004 The Tribune reported it to have been gaining popularity over the then dominated entertainment and news channels on Indian television.[2]

Sanskar
संस्कार
Logo of Sanskar TV
CountryIndia
Broadcast areaIndia
UK
USA
NetworkSanskar Info TV Private Ltd
HeadquartersMumbai, Maharashtra
Programming
Picture formatDVB
Ownership
OwnerBaba Ram dev
Sister channelsSatsang TV
Shubh TV
History
LaunchedJune 2000
Links
Websitesanskargroup.in

Through various spiritual discourse programmes the channel also focuses on younger generation.[4] Discourses are given by various notable spiritual gurus like Sri Sri Ravi Shankar, Baba Ramdev, Jagadguru Kripalu Maharaj, Ramesh Oza, Swami Avdheshanand Giri and Morari Bapu. The shows include bhajans, kirtans and broadcasts from various pilgrimage places.[5]

History

It was founded by Dilip and Dinesh Kabra along with Kishore Mohotta and bought in 2008 by the Aditya Pittie-led Pittie Group. The Pittie Group, which has deep business links with the Patanjali Empire, finally sold it to Baba Ramdev.[6]

References
  1. Jonathan D James (2010). McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India. SAGE Publications India. ISBN 9788132106135.
  2. Swarleen Kaur (11 August 2004). "Godmen's invasion of your living room". Tribune India. Retrieved 16 October 2015.
  3. Shrivastava, K M. Broadcast Journalism. Sterling Publishers Pvt. Ltd. p. 72. ISBN 9788120735972.
  4. Parveen Pannu, Yuki Azaad Tomar (2010). ICT4D Information Communication Technology for Development. I. K. International Pvt Ltd. p. 15. ISBN 9789380578095.
  5. Stephen Jacobs (2010). Hinduism Today: An Introduction. Bloomsbury Publishing. p. 95. ISBN 9781441138200.
  6. "Owned by Corporates, Run by Babas – the Economics Behind India's Devotional Television".
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.