Skechers

Skechers USA, Inc. is an American footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is now the third largest athletic footwear brand in the United States.[2][3]

For the song, see Skechers (song).
Skechers USA, Inc.
TypePublic
NYSE: SKX (Class A)
S&P 400 Component
IndustryClothing
Founded1992 (1992)
FounderRobert Greenberg
Headquarters
Manhattan Beach, California
,
U.S.
Number of locations
4,306 (January 2022)
Key people
Robert Greenberg
(Chairman and CEO)
Michael Greenberg
(President)
ProductsFootwear, apparel
Revenue US$6.285 billion (FY 2021)
US$582.2 million (FY 2021)
US$741.5 million (FY 2021)
Total assets US$6.491 billion (FY 2021)
Number of employees
11,700 (Jan 2022)
Websiteskechers.com
Footnotes / references
[1][2]
A Skechers store in Causeway Bay, Hong Kong.

History

Skechers was founded in 1992 by Robert Greenberg, who had previously founded LA Gear in 1983 (he stepped down as CEO of that company the same year he founded Skechers).[4][5][6] Greenberg sought to focus on the men's casual footwear market; Skechers' early products were utility-style boots and skate shoes.[6] The company has since diversified to include athleisure, casual and performance styles for adults and children, as well as apparel.[7]
In Jan, 2019, the company started an expansion of its corporate headquarters to double the company's office, design and showroom space in the South Bay.[8]

Litigation

In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission complaint that it had misled customers with its Shape-Ups ads.[9] In 2019, Nike filed a patent infringement lawsuit against Skechers because, according to Nike, Skechers had infringed on the design of their VaporMax and Air Max 270 sneakers.[10]

Forced labor investigation

In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forced Uyghur labor.[11][12] The investigation resulted that there is no concrete evidence on forced labor taking place.

Products and advertising

Skechers offers a diverse range of lifestyle and performance brands for adults and children, including Skechers Uno, D'Lites, Max Cushioning, Workout Walker, the charity line BOBS, Our Planet Matters, Mark Nason, Skechers Work, GOwalk, GOrun and GO GOLF footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.[2] Since 2020, select shoes have utilized Goodyear rubber.[13]

Skechers has promoted its products with celebrities including recording artists Camila Cabello,[14] Demi Lovato[15] and Willie Nelson;[16] television personalities Martha Stewart, Brooke Burke and Amanda Kloots;[17] baseball players Clayton Kershaw[18] and David Ortiz; boxer Sugar Ray Leonard[19] and football players Tony Romo, Howie Long and Cris Carter.[20][21] The Skechers Performance Division has featured distance runner Meb Keflezighi[22] and pro golfers Matt Kuchar, Brooke Henderson and Wesley Bryan.[23]

On March 1, 2019, Skechers launched a print and digital comparative advertising campaign titled "Just Blew It" to highlight the Zion Williamson failed shoe incident with rival Nike.[24]

On February 3, 2021, Skechers launched a commercial campaign titled "To the Max" featuring Tony Romo to put into the big game 'Super Bowl'.[25] The brand returned to the big game on February 13, 2022 with two commercials: “On the Road” and “Legalize” featuring Willie Nelson.[16]

Philanthropy

Skechers launched its Skechers Foundation in 2010. Skechers and the Friendship Foundation host an annual walk to raise money for a nonprofit that helps connect special-needs students with their peers.

Skechers has donated more than 16 million pairs of new shoes to children in need worldwide through its BOBS charity program. The shoes support Head Start programs, education foundations, homeless shelters, disaster relief and 501(c)(3) nonprofit organizations.[26][27]

Movies
  • Twinkle Toes (2012)
  • Hydee and the Hytops: The Movie (2013)[28]
  • Twinkle Toes Lights Up New York (2016)[29]

References
  1. "Skechers Financial Results, Year ending December 31, 2021" (PDF). Retrieved Feb 28, 2021.
  2. "Skechers Investors Site". Investors.skx.com. Archived from the original on 29 January 2021. Retrieved 14 February 2019.
  3. "US Athletic Footwear Market Report". NPD Group. February 6, 2018. Archived from the original on January 27, 2021. Retrieved May 30, 2018.
  4. Lazzareschi, Carla (January 27, 1992). "L.A. Gear CEO Greenberg Says He'll Step Down : Management: The co-founder of athletic shoe manufacturer will be replaced by Stanley P. Gold". Los Angeles Times. Archived from the original on January 15, 2020. Retrieved January 14, 2020.
  5. "A Brief History of Skechers Shoes". SRI Shoe Warehouse. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  6. "History of Skechers - Express Trainers". www.expresstrainers.com. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  7. "History of Skechers U.S.A. Inc". Fundinguniverse.com. Archived from the original on 21 May 2012. Retrieved 11 September 2015.
  8. "Skechers Breaks Ground on Corporate Headquarters Expansion". Skechers U.S.A., Inc. Retrieved 2021-08-14.
  9. Dina Elboghdady (2012-05-16). "Skechers agrees to $40 million settlement for claims about shoes' benefits". The Washington Post. Archived from the original on 2012-05-21. Retrieved 2012-05-30.
  10. "Archived copy". www.bizjournals.com. Archived from the original on 2020-10-25. Retrieved 2020-09-17.{{cite web}}: CS1 maint: archived copy as title (link)
  11. Paton, Elizabeth; Gallois, Léontine; Breeden, Aurelien (2021-07-02). "Fashion Retailers Face Inquiry Over Suspected Ties to Forced Labor in China". The New York Times. ISSN 0362-4331. Archived from the original on 2021-07-03. Retrieved 2021-07-04.
  12. Henley, Jon (July 2, 2021). "France investigates fashion brands over forced Uyghur labour claims". The Guardian. Archived from the original on July 3, 2021. Retrieved July 4, 2021.
  13. "Skechers Collaborates with Goodyear on Footwear". corporate.goodyear.com. Retrieved 2021-10-24.{{cite web}}: CS1 maint: url-status (link)
  14. Robin, Marci. "Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal". Allure.com. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  15. "Demi Lovato - SKECHERS The Source". Blog.skechers.com. Archived from the original on 28 March 2019. Retrieved 28 March 2019.
  16. Goldstein 2/13/2022, Tiffany. "Watch: Willie Nelson Stars In Two Super Bowl Commercials For Skechers And Calls To "Legalize Comfort"". CMT News. Retrieved 2022-03-30.
  17. Garner, Stephen (2022-03-28). "Martha Stewart Lands Another Shoe Gig as a Skechers Ambassador". Footwear News. Retrieved 2022-03-30.
  18. "Skechers Signs Clayton Kershaw". Archived from the original on 2021-07-04. Retrieved 2020-02-11.
  19. "Big Papi Goes To Bat For Skechers". Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  20. "NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security". Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  21. "How Did Skechers Afford That Super Bowl Buy?". Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  22. "Marathon Superstar Reups His Partnership With Skechers". Fortune.com. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  23. "2018 PGA Merchandise Show: Skechers golf show review". Golf Channel. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  24. Chochrek, Ella (2 March 2019). "Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad". Footwearnews.com. Archived from the original on 28 March 2019. Retrieved 28 March 2019.
  25. "Skechers puts Tony Romo in another Super Bowl spot". 3 February 2021.
  26. "SKECHERS Friendship Walk". Skechersfriendshipwalk.com. Archived from the original on 2020-05-26. Retrieved 2017-12-01.
  27. "Skechers Pier to Pier Friendship Walk funds special student relationships". Daily Breeze. 2017-10-28. Archived from the original on 2018-07-13. Retrieved 2018-07-13.
  28. Keslassy, Elsa (2010-04-20). "Skechers makes strides into film". Variety. Retrieved 2022-03-23.
  29. "Twinkle Toes Franchise Box Office History". The Numbers. Retrieved 2022-03-19.
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