Rupa Company

Rupa is among the largest knitwear brands in India that produces innerwear, casual wear, thermal wear and sleep wear for men, women and kids. While Frontline is its flagship brand, Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline and Jon. Rupa was established by P R Agarwala, G P Agarwala and K B Agarwala with a vision to serve the erstwhile hosiery market, which was at a very nascent stage at that time and mainly addressed by the unorganized players.

Rupa & Co. Ltd.
FormerlyBinod Hosiery
(BSE: 533552) (NSE: RUPA)
IndustryInner wear & casual wear
Founded06-02-1985
Founders
  • P R Agarwala
  • G P Agarwala
  • K B Agarwala
HeadquartersKolkata, West Bengal, India
Key people
  • P R Agarwala (chairman)
  • G P Agarwala (vice chairman)
  • K B Agarwala (managing director)
ProductsClothing
BrandsFrontline, Softline, Softline Leggings, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline, Jon
Websitewww.rupa.co.in (Corporate Website)

History

The first establishment set up by the Agarwala Brothers was called Binod Hosiery. The need for a brand name urged them to incorporate Rupa and Company Pvt. Ltd. in 1985. A decade later, it transformed into a public limited company and renamed as Rupa and Company Limited.

Brands
  • Rupa Frontline- Rupa Frontline claims to produce products which are 100% super combed cotton. The range of briefs include- Expando briefs, Front Open briefs and Xing briefs which have flexy fit designs. The range of vests include Ribbed, Interlock, Sinker and Gym vests. There is also Frontline Kidz which is a range of premium vests and briefs for boys.
  • FL 7 Series
  • Softline- Softline consists of premium casuals and innerwear for women seeking ease with a fashionable edge. It also provides with a wide range of women's leggings
  • Euro- Euro was established in 2001 when lack of fashionable undergarments for men in the Indian market was noticed. Euro products are processed using sophisticated Swiss technology and manufactured using state of art Japanese machinery for comfort and a trendy look.
  • Bumchums- It produces apparels for active leisure wear and workout purposes.
  • Torrido
  • Thermocot
  • Macroman
  • Footline- This is the footwear brand of Rupa. This brand produces wide range of socks of different design and patterns.
  • Jon

Products

Rupa produces vests, briefs, drawers, Bermudas, Capris, T-shirts, lounge wear, boxer shorts and sleepwear for men; and bras, panties, camisoles and leggings for women. It also manufactures baba Suits, bloomers and slips for infants/toddlers, and lounge-wear, Bermudas and T-shirts for kids. Thermal wear is another major category that Rupa caters to: the offerings include winter wear for both men and women.

Awards and recognitions
AwardYearConferred By
Best Corporate Brand2015The Economic Times
Limca Book of Records2014The Coca-Cola Company
Largest Producer – Knitting Sector Fabrics2013[Union Textiles Ministry, Government of India]
Time Research Business Leadership Awards2013Worldwide Achievers (Zee)
Lifetime Achievement Award2011Reid & Taylor
Indian Power Brand 20112011Planman Media (London)
Star Brand India2010-11Planman Media
Global Awards for Brand Excellence2010CMO, Asia
Master Brand2010CMO, Asia

See also

References
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