Ruby Love

Ruby Love (formerly known as PantyProp, Inc.) is a New York-based period-proof apparel company from menstruation and incontinence.

History

Ruby Love was founded in 2015 as PantyProp, Inc. by Crystal Etienne after a years-long struggle of irregular periods and mild incontinence following the births of her two children.[1] Etienne quit her job as a controller and spent her time developing hundreds of prototypes for period-proof underwear design using $25,000 of her own money.[2][3]

After creating the gusset and underwear that absorbs leaks and stains and prevent odors, the company launched period-proof swimwear, activewear, sleepwear, and incontinence briefs for men.[4]

PantyProp Inc. was rebranded to Ruby Love in June 2019.[5]

In 2019, Ruby Love secured $15 million investment funding from The Craftory that also acquired an undisclosed stake in the company.[6]

References
  1. Entrepreneur, Project (2018-02-21). "This Female Founder Bootstrapped Her Business to $1 Million In Sales In Less Than One Year. Here's How She Did It". Inc.com. Retrieved 2021-12-22.{{cite web}}: CS1 maint: url-status (link)
  2. Jaramillo, Estrella. "This Founder Bootstrapped To $10M, Now Raises Series A To Disrupt Period Apparel". Forbes. Retrieved 2022-01-05.{{cite web}}: CS1 maint: url-status (link)
  3. Hines, Morgan. "How Period Apparel Founder Crystal Etienne Filled A Need With Ruby Love". Forbes. Retrieved 2022-01-05.{{cite web}}: CS1 maint: url-status (link)
  4. "Finally, Leak-Proof Bikini Bottoms Made Specifically for Your Period". Teen Vogue. 2016-03-02. Retrieved 2022-01-05.
  5. "About Ruby Love | Founded By Women, For Everyone". Ruby Love. Retrieved 2022-01-13.{{cite web}}: CS1 maint: url-status (link)
  6. Hill, Selena (2019-07-23). "Black-Owned Period Panty Company, Ruby Love, Secures $15 Million Investment". Black Enterprise. Retrieved 2022-01-26.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.