Rox Jewellers (retailer)

ROX - Diamonds & Thrills is a British jewellers specialising in diamonds and luxury watches. ROX were crowned Retailer of the Year at the Scottish Fashion Awards in 2011,[1] as well as Independent Jeweller of the Year at the UK Jewellery Awards 2011.[2]

ROX Diamonds & Thrills
TypePrivate company
IndustryJewelry, e-commerce
Founded2002 (2002)
FounderKyron Keogh, Grant Mitchell

History

Established in 2002 by Kyron Keogh and Grant Mitchell[3] with their first store in Argyll Arcade, Glasgow stocking brands such as Hublot, Chopard, Bulgari, Roger Dubus, Zenith , Tag Heuer, Tudor,Gucci and Jacob & Co. ROX currently operate six stores in Scotland and England including Edinburgh, Glasgow,Liverpool, Newcastle and Leeds.[4]

The company is on target to exceed £18m in turnover in 2022. |url=http://www.heraldscotland.com/business/13045821.Rox_bucks_retail_slump_as_precious_stones_sell_well_Key_dates_at_Rox_Jewellery/ |work=The Herald |location=Glasgow |date=28 January 2012|access-date=11 May.

ROX were in the news due to a legal battle with Rolex in 2012,[5] a £1 million armed robbery at the Edinburgh store in 2013[6] and a robbery at the Argyll Arcade store in 2015[7]

ROX closed their Silverburn, Aberdeen Union Square and Braehead boutiques to look for larger store formats to feature their Moet champagne bars and diamond lounges.[8]

References
  1. "Scottish fashion Awards 2011 Winners". Vogue. 16 June 2011. Retrieved 11 May 2016.
  2. "UK Jewellery Award Winners Announced". Professional Jeweller. Retrieved 11 May 2016.
  3. "Business interview: Kyron Keogh co-founder of Rox Jewellers - The Scotsman". 14 August 2018. Archived from the original on 14 August 2018. Retrieved 7 December 2021.
  4. "Scottish jeweller ROX to expand into England". BBC News. 18 June 2013. Retrieved 11 May 2016.
  5. "Scots jewellers Rox win legal battle against luxury watchmaker Rolex". Daily Record. 15 July 2012. Retrieved 11 May 2016.
  6. "Armed robbers steal £1m of jewellery from Edinburgh Rox jewellers". BBC News. 16 January 2013. Retrieved 11 May 2016.
  7. "A masked gang used sledgehammers in a raid on a series of jewellers shops in Glasgow". STV News. Retrieved 11 May 2016.
  8. "Rox closes Silverburn store". Professional Jeweller. 12 January 2016. Retrieved 11 May 2016.
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