Readerest

ReadeREST is a U.S. based company best known for a magnetic eyeglass holder, also called ReadeREST (pronounced Reader Rest)[1]

History

After turning 40, founder Rick Hopper started using readers and began habitually losing, scratching and dropping his glasses.[1] In 2010, Rick made prototypes using paperclips and magnets, solving the problem he had with trying to keep his glasses safe and secure.[1] It didn't take long for consumer interest to grow. Friends, family, and strangers would ask him about his ReadeREST and wanted their own. Noticing the potential market for the product, Rick did a patent search and found that it had already been patented by a man named Bernard.[2] To Rick's luck the patent was for sale. Over the next year, Rick went to farms markets, gun, golf, and quilt shows to gain a better understanding of his target audience.[2]

In 2012, Rick landed a spot on Season 3, Episode 6 of ABC's show Shark Tank, resulting in a deal with Lori Greiner.[3] Since the show, ReadeREST has grossed millions with reoccurring air time on QVC and grabbing shelf space with big box retailers, Walmart, Staples, and Ace Hardware.[4]

Products

ReadeREST is made with "high-grade magnets" and stainless steel. The product can also be used to hold ID badges and manage earbuds.[5]

References

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