Ramsay G. Najjar

Ramsay George Najjar (26 July 1952 – 19 November 2020) was a Lebanese business executive, journalist, and writer.[1] He was the founder of Saatchi & Saatchi Levant where he also served as a chief executive officer.[2][3] He also founded Strategic Communication Consultancy (S2C) where he served as the managing partner.[4][5] He also served as the head of the Lebanese Syndicate of Advertising Agencies (LSAA).[6]

Education

Najjar received his Bachelor of Arts in Comparative Literature and Master of Arts in Mass Communication from the American University of Beirut.[7][8]

Career

Najjar was known for his contribution to the Lebanese Academy of Fine Arts.[9] He was also known for his books such as Arab Philosophy Through History (published 1977), So That God Comes Back to Lebanon and The Right Not to Remain Silent.[2][10]

In 1992, Najjar established Saatchi & Saatchi Lebanon branch.[11]

In 2002, he established Strategic Communication Consultancy (S2C), a strategic communication consultancy firm.[11]

Death

He died from COVID-19 complications in Beirut on 19 November 2020, during the COVID-19 pandemic in Lebanon.[8] After his death, Elie Jabre, chief executive officer of DDB Lebanon tributed Ramzi for his contributions to the advertising industry in Lebanon.[12]

References
  1. "Ramsay Najjar succumbs to COVID-19". LBCI Lebanon.
  2. "Trustee Ramsay Najjar: A Great Loss". AZM University.
  3. "Saatchi & Saatchi boss pulls out of syndicate poll". The Daily Star Newspaper – Lebanon. 23 March 2000.
  4. "Lebanon the Brand, a Constantly Shifting Mosaic". ArabAd.
  5. "Ramsay Najjar on Effective Political Campaigning". ArabAd.
  6. "Lebanon has chance to regain status as regional gateway". The Daily Star. 25 September 2002.
  7. "خسارة لبنانية قاسية... المبدع رمزي نجار رحلَ في الزمن الصعب". An-Nahar.
  8. "Veteran Ad Man, Ramsay G. Najjar, Passes Away". ArabAd.
  9. اسطفان, بيروت-من زيزي (19 November 2020). "كورونا خَطَفَ "المميّز"". Alrai-media.
  10. l'Information, Agence Nationale de. "Vendredi 8 avril 2016". Agence Nationale de l'Information.
  11. "سيرة زاخرة بالتجارب... الراحل رمزي نجار اسم لامع في المجال الإعلامي (فيديو)". An-Nahar.
  12. "Ramzi Najjar disparu, les mass media en deuil". ArabAd.


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