Rakkasan Tea Company

Rakkasan Tea Company is a privately owned American tea company based in Dallas, Texas that imports premium tea from post-conflict countries as a way to help communities recover from war.[1] The company offers pyramid tea bags and more than 40 premium loose-leaf teas from places like Vietnam, Laos, Colombia, Sri Lanka, Rwanda and Myanmar.[2] Co-founded by two Army veterans who served together in the 101st Airborne Division,[3] Rakkasan is known for its aggressive branding unique among U.S. tea companies.[4]

Rakkasan Tea Company
TypePrivate
IndustryBeverage
Founded2017 (2017)
in Dallas, Texas, U.S.
FoundersBrandon Friedman, Terrence Kamauf
Headquarters
Dallas, Texas
,
U.S.
ProductsLoose-Leaf Tea
Tea Bags
Tea-Related Products
WebsiteRakkasanTea.com

History

The company was founded in 2017 in the Deep Ellum neighborhood of Dallas by entrepreneurs Brandon Friedman and Terrence Kamauf, two friends who had served in combat together in Afghanistan and Iraq. Citing a desire to help communities recover from the trauma of war, they launched Rakkasan Tea as a way to help artisan farmers in post-conflict countries reach U.S. tea drinkers. The approach distinguishes Rakkasan Tea from most other U.S. tea companies that import premium tea from China, India and Japan.[5] The company has grown steadily since. It was named one of "5 social impact startups to watch in North Texas" by the Dallas Business Journal in 2019,[6] before adding a storefront to its existing e-commerce sales in 2021.[7] In 2022, Rakkasan Tea was "nominated for the 'Best Innovative Marketing Campaign' of 2021 at the World Tea Conference and Expo, alongside companies like Harney & Sons and The Republic of Tea."[8]

References
  1. "When Starbucks Shut Down Teavana, This Military Veteran Saw Opportunity". Inc. Magazine. Retrieved 2022-04-21.
  2. "Dallas veteran-owned tea company launches new line of biodegradable tea bags". The Dallas Morning News. Retrieved 2022-04-21.
  3. "These Dallas-based combat veterans want to change the way Americans look at tea culture". The Dallas Morning News. Retrieved 2022-04-21.
  4. "Quintupling Tea Sales: Rakkasan Tea Company x Diesel Jack Media". World Tea News. Retrieved 2022-04-21.
  5. "Meet the Army Vets Making an Impact Through Tea". D Magazine. Retrieved 2022-04-21.
  6. "5 social impact startups to watch in North Texas". Dallas Business Journal. Retrieved 2022-04-21.
  7. "Veteran-owned Rakkasan Tea Company opens new retail shop in Old East Dallas". Dallas Morning News. Retrieved 2022-04-21.
  8. "Dallas veteran-owned tea company launches new line of biodegradable tea bags". Dallas Morning News. Retrieved 2022-04-21.
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