Psychology & Marketing
Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Ronald Jay Cohen. According to the Journal Citation Reports, the journal has a 2020 impact factor of 2.939, ranking it 108th out of 153 journals in the category "Business"[1] and 43rd out of 83 in the category "Psychology, Applied".[2]
.png.webp) November 2020 cover | |
| Discipline | Marketing Psychology |
|---|---|
| Language | English |
| Edited by | Giampaolo Viglia |
| Publication details | |
| History | 1984–present |
| Publisher | |
| Frequency | Monthly |
| 2.939 (2020) | |
| Standard abbreviations | |
| ISO 4 | Psychol. Mark. |
| Indexing | |
| ISSN | 0742-6046 (print) 1520-6793 (web) |
| LCCN | 98660757 |
| OCLC no. | 1056447960 |
| Links | |
References
- "Journals Ranked by Impact: Business". 2020 Journal Citation Reports. Web of Science (Science ed.). Clarivate Analytics. 2021.
- "Journals Ranked by Impact: Psychology, Applied". 2020 Journal Citation Reports. Web of Science (Science ed.). Clarivate Analytics. 2021.
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