Powdr Corporation

POWDR is one of the largest ski resort operators in North America, along with Boyne Resorts, Alterra Mountain Company, Aspen Skiing Company and Vail Resorts.[1] It is owned by the Cumming family and headquartered in Park City, Utah.[2] John Cumming, who co-founded the clothing company Mountain Hardwear, and, prior to that, traveled the globe climbing big mountains as a guide for Rainier Mountaineering,[3] founded POWDR and currently serves as Chairman. In June 2018, Cumming stepped down as CEO and appointed Wade Martin, previously POWDR's chief revenue officer, and Justin Sibley, previously POWDR's chief financial officer, as co-presidents.[4] In November 2021, Wade Martin resigned his co-president position and Justin Sibley was named CEO of POWDR.[5]

POWDR
TypePrivate
Founded1994
FounderJohn Cumming
HeadquartersPark City, Utah
Key people
Justin Sibley, CEO
Websitewww.powdr.com

History

POWDR was founded in 1994 by John Cumming with the purchase of Park City Mountain Resort.[6] Later that year, the company expanded into California with the purchase of Alpine Meadows near Lake Tahoe.[7] In August 1995, the company continued its expansion in California with the purchase of the Boreal and Soda Springs ski areas.[8] In April 2001, POWDR acquired Mt. Bachelor ski area from a group of shareholders.[9] The company bought Las Vegas Ski and Snowboard Resort in November 2003.[10] Killington and Pico were sold to POWDR by American Skiing Company in May 2007[11] and in December 2019 POWDR purchased SilverStar Mountain Resort, its first mountain resort in Canada.[12]

In July 2007, POWDR sold Alpine Meadows to JMA Ventures.[13]

Since 2008, when POWDR acquired Outside TV, POWDR has diversified its focus to adapt to the changing ski industry scene and evolve into an “adventure lifestyle company.”[14]

POWDR acquired Copper Mountain in Colorado in December 2009 from Intrawest.[15] Powdr acquired "World of Adventure Sports Presented by GoPro", an Emmy Award-winning TV series on December 3, 2013.[16] In July 2011, POWDR bought majority share of action sports’ Camp Woodward.[17]

In March 2015, Louisville, Colorado-based event-production company Human Movement Management was acquired by POWDR, evolving the company's portfolio from just ski resorts into an active lifestyle enterprise.[18]

Since POWDR's June 2016 acquisition of Eldora Mountain Resort in Colorado,[19] POWDR has invested significantly to return the 55-year-old ski area to its roots as Boulder's backyard hill.[20] In fall 2017, POWDR opened its fifth Woodward facility and first location in Mexico, at the Hard Rock Hotel Riviera Maya. In December 2019, POWDR opened Woodward Park City youth sports complex.[21]

Lawsuits

Non-honoring of certain passes offered by prior Killington owner

In July 2010, A federal judge dismissed a class action lawsuit against Killington Resort over so-called 'lifetime' ski passes. Judge Christina Reiss found that the resort's owner was under no legal obligation to honor the investor season passes when it purchased Killington Resort in 2007. POWDR was not named in the lawsuit.[22]

Loss of Park City lease

When Park City Mountain Resort, a POWDR resort, mistakenly failed to renew a "sweetheart lease" for a portion of its ski terrain acreage, the company was eventually evicted from the property and, after a protracted legal fight, "reluctantly" sold its remaining area assets to Vail Resorts for approximately 180 million dollars in late 2014.[23][24]

Properties

West

Mountain West

Northeast

Canada

Woodward locations
  • Bend, Oregon; Mt. Bachelor, Oregon; Tahoe, California; Southern California; Snowbird, Utah; Park City, Utah, Copper Mountain, Colorado; Eldora Mountain, Colorado, Killington Mountain, Vermont, Woodward Pennsylvania, and Riviera Maya, Mexico[25]

Other operations
  • Sun Country Tours, Oregon
  • Powderbird Helicopter Skiing, Utah

Former Properties

References
  1. "Ski Curbed". Archived from the original on 2018-01-11. Retrieved 2021-10-06.
  2. "Archived copy". Archived from the original on 2010-04-10. Retrieved 2010-03-13.{{cite web}}: CS1 maint: archived copy as title (link)
  3. "Copper Mountain's new owner dusts off love of outdoors". Denver Post. April 2, 2010. Archived from the original on November 9, 2020. Retrieved October 6, 2021.
  4. "Powdr founder and CEO, John Cumming, steps down". Archived from the original on 2018-10-29. Retrieved 2018-10-29.
  5. "Justin Sibley Named Ceo Of POWDR. Former Co-President, CFO Steps Into New Leadership Role". www.snowindustrynews.com. Retrieved 2021-11-17.
  6. "Park City Resort Owner Sells Area to S.L. Financier". April 4, 1994. Archived from the original on June 8, 2011. Retrieved March 14, 2010.
  7. "Powdr Bids for Alpine Meadows". April 5, 1994. Archived from the original on June 8, 2011. Retrieved March 14, 2010.
  8. "Ski Areas Change Hands". The Sacramento Bee. August 11, 1995. Archived from the original on June 8, 2011. Retrieved March 14, 2010. The company that owns the Alpine Meadows ski resort near Tahoe City said Thursday that it has purchased the Boreal and Soda Springs ski areas near Donner Summit.
  9. "Utah firm poised to buy Bachelor". Eugene Register-Guard. March 21, 2001. Archived from the original on July 22, 2016. Retrieved September 21, 2016 – via Google News.
  10. Chris Jones (November 19, 2003). "Lee Canyon ski resort sold to Park City, Utah-based venture". Gaming Wire. Archived from the original on June 8, 2011. Retrieved March 14, 2010.
  11. "Killington and Pico ski resorts sold". The Boston Globe. February 20, 2007. Archived from the original on October 25, 2012. Retrieved October 6, 2021.
  12. H, Darren; Dec 3, schuh-; Story: 271823, 2019 / 9:24 am |. "American company purchases Silver Star Mountain Resort – Vernon News". www.castanet.net. Archived from the original on 2019-12-03. Retrieved 2019-12-03.
  13. Francisco, San (July 24, 2007). "JMA closes on purchase of Alpine Meadows". Archived from the original on June 4, 2011. Retrieved March 14, 2010.
  14. "Powdr restructuring; acquisitions focus on adventure lifestyle". The Mountain Times. 2017-05-24. Archived from the original on 2018-01-11. Retrieved 2018-01-10.
  15. "Archived copy". Archived from the original on 2012-02-24. Retrieved 2021-10-06.{{cite web}}: CS1 maint: archived copy as title (link)
  16. "Archived copy". Archived from the original on 2016-03-03. Retrieved 2013-12-03.{{cite web}}: CS1 maint: archived copy as title (link)
  17. "Sports Business Daily". Archived from the original on 2020-08-08. Retrieved 2021-10-06.
  18. "The Denver Post". 24 March 2015. Archived from the original on 2 July 2019. Retrieved 6 October 2021.
  19. "Denver Post". 6 June 2016. Archived from the original on 2 July 2019. Retrieved 6 October 2021.
  20. "Eldora's speedy lift and $10 million in "cabiny" improvements all part of new owner's appeal to local skiers". The Know. 2017-11-24. Archived from the original on 2018-01-11. Retrieved 2018-01-10.
  21. Brough, Rick. "Woodward Park City Breaks Ground On Sports Complex". Archived from the original on 2018-10-29. Retrieved 2018-10-29.
  22. Edwards, Bruce (July 6, 2010). "'Lifetime' Ski pass holders lose lawsuit against Killington". The Times Argus. Retrieved July 6, 2010.
  23. "Archived copy". Archived from the original on 2014-09-13. Retrieved 2014-09-13.{{cite web}}: CS1 maint: archived copy as title (link)
  24. "Park City Mountain Resort Loses Lease After Costly Error – Law360". Archived from the original on 2021-03-03. Retrieved 2021-10-06.
  25. "A look inside the new Woodward Riviera Maya Mexico". GrindTV.com. 2017-11-15. Archived from the original on 2018-01-11. Retrieved 2018-01-10.
  26. "Park City Mountain Resort sold to Vail Resorts for $182.5M". Archived from the original on 2014-09-11. Retrieved 2014-09-11.
  27. "Vail Resorts Acquires Park City Mountain Resort in Park City, Utah | Vail Resorts Corporate". Archived from the original on 2014-09-12. Retrieved 2014-09-11.
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