Bisleri

Bisleri International is an Indian company incorporated in 1984 by Jayantilal Chauhan.[8] It is best known for the eponymous brand of bottled water, which was introduced in 1965 as a soda brand by Felice Bisleri and acquired by Chauhan in 1969.[9] The company sells bottled water and soft drinks.

Bisleri International Pvt. Ltd.
FormerlyBisleri Ltd.
TypePrivate
IndustryBeverages
PredecessorParle Products
Founded1984 (1984)
FounderJayantilal Chauhan
Headquarters
Mumbai, Maharashtra
,
India
Area served
India, United Arab Emirates
Key people
Ramesh J Chauhan (Chairman)[1]
Zainab Chauhan (Director)
Jayanti Chauhan (Director)[2]
Angelo George (CEO)
ProductsMineral water
Carbonated drinks
Brands
Revenue₹1,500 crore (US$219.33 million)[7] (2018)
Websitewww.bisleri.com

Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks.[10] Bisleri also distributes its products through its own e-commerce platform and other online retailers.[11]

History

Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in 1965 in silchar, Assam in glass bottles in two varieties – bubbly & still.[12]

In 2021, Bisleri launched its line of hand sanitizer products.[13]

References
  1. "New CEO of Bisleri International tasked to take business to next level". The Economic Times. 2019-07-21. Retrieved 2019-12-01.
  2. "Chip of the Old Block".
  3. "Bisleri to take mineral water brand Vedica overseas". www.thehindubusinessline.com. 1 August 2013. Retrieved 24 April 2022.
  4. Pinto, Viveat Susan (10 March 2018). "Bisleri International to launch a fizzy mango drink called Fonzo in April". Business Standard India. Retrieved 24 April 2022.
  5. "Bisleri enters carbonated soft drinks segment with Pop". www.thehindubusinessline.com. 15 February 2016. Retrieved 24 April 2022.
  6. Sikdar, Shubhomoy (12 February 2020). "Bisleri banking on new recipe but intense competition may make going tough". Business Standard India. Retrieved 24 April 2022.
  7. "Thirsty for more: Bisleri eyes Rs 5,000 crore revenue by 2022, says director Anjana Ghosh". Moneycontrol. Retrieved 24 April 2022.
  8. "Bisleri International Pvt Ltd". www.bloomberg.com. Retrieved 4 February 2022.
  9. "Why Ramesh Chauhan is high on water". Business Today. Retrieved 4 February 2022.
  10. "what makes us stand apart". www.bisleri.com. Retrieved 28 March 2020.
  11. "Bisleri@Doorstep - Bisleri Products Online Shopping by Bisleri India". shop.bisleri.com. Retrieved 2020-10-20.
  12. "And this is how Parle Bisleri began". Rediff. Retrieved 2020-04-04.
  13. "Bisleri eyes hygiene segment, launches hand purifiers". Moneycontrol. Retrieved 24 April 2022.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.