Nudie Jeans
Nudie Jeans is a denim brand founded in 2001 by Maria Erixon. Nudie Jeans is based in Gothenburg, Sweden. Its parent company is Svenska Jeans Holding.[1]
| Type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2001 |
| Founder | Maria Erixon |
| Headquarters | , |
Key people | Maria Erixon, creative director Joakim Levin, CEO chairman Palle Stenberg |
| Revenue |
|
Number of employees | 199 (2021) |
| Parent | Svenska Jeans Holding AB |
| Website | www |
Origin
Erixon has stated that she is drawn to designing jeans because "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders".[2]
Finances
As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor ($11.5 million US dollars) and a net income of 13.6 million kronor ($1.68 million US dollars). 70% of revenue was generated outside of Sweden.[3] In 2004, Nudie's net income increased by 70%.[4]
In 2019, Nudie Jeans increased its net revenue to 489.4 million SEK ($51.74 million US dollars). As of 2021, the total number of global employees rose to 199 people.[1]
See also
References
- "This is Nudie Jeans - About". www.nudiejeans.com. Retrieved 2021-04-06.
- "A Moment With Maria Erixon". The Lens. Retrieved 30 Aug 2016.
- Revenue and sales as of 2003
- sales figures for Nudie Jeans