Nike Air Max 97

The Nike Air Max 97 is part of the Nike Air Max line of shoes sold and released by Nike, Inc.

Nike Air Max 97
TypeSneakers
InventorNike, Inc.
Inception1997 (1997)
ManufacturerNike
Websitenike.com/air-max-97

Overview

The Nike Air Max 97 was first released in 1997.[1] The design of the shoe is commonly thought to be inspired by the bullet trains of Japan, but the design was inspired by mountain bikes. [1] The Air Max 97 was Nike's first shoe that introduced full-length air.[2] The Air Max 97 also introduced a hidden lacing system.[3] Due to the influence of Japanese bullet trains, the Air Max 97 silver colorway was nicknamed the "silver bullet."[1]

Popularity and impact

Upon release in 1997, the Air Max 97 retailed at $150, about $10 dollars more than its predecessors.[3] The shoe enjoyed much popularity in Italy, where it was re-released in 2007 for its 10th anniversary.[4]

The year 2017 marked the 20th anniversary of the Air Max 97.[5] Nike marked the occasion by releasing many colorways and collaborations.[6]

In March 2021, musician Lil Nas X collaborated with viral marketing company MSCHF to release "Satan Shoes", which were black Nike Air Max 97 shoes with satanic theming and created with "1 drop of human blood". The shoes were limited to 666 pairs, and caused controversy upon release, leading to Nike issuing a lawsuit against MSCHF.[7][8][9] MSCHF had previously released "Jesus Shoes", a range of white Air Max 97 shoes which contained "60cc of holy water from the River Jordan".[10][11]

Air Max Day

March 26 has been officially declared by Nike as Air Max Day.[12] First launched by Nike in 2014, Nike wanted to highlight the popularity of the Nike Air Max.[13]

References
  1. Martin, Jake Woolf,Matt (2017-04-13). "The Nike Air Max 97 Silver Bullet Is Back—but Not for Long". GQ. Retrieved 2017-10-05.
  2. "How the Air Max 97 Became One of Nike's Best Sneakers of 2017". Complex. Retrieved 2017-10-05.
  3. "20 Things You Didn't Know About the Nike Air Max 97". Complex. Retrieved 2017-10-05.
  4. "Nike Air Max 97 – History + Official Release Dates | SneakerNews.com". Sneaker News. Retrieved 2021-03-30.
  5. "Nike Air Max 97: A Complete Guide". Retrieved 2022-02-17.
  6. "Skepta Is Giving This Classic '90s Nike Sneaker a Makeover". Vogue. Retrieved 2017-10-05.
  7. "Nike sues over Lil Nas X 'Satan shoes' containing human blood". the Guardian. 2021-03-30. Retrieved 2021-03-30.
  8. MSCHF. "Satan Shoes". Satan Shoes. Retrieved 2021-03-30.
  9. "Nike sues over Lil Nas X "Satan Shoes," alleging trademark infringement". www.cbsnews.com. Retrieved 2021-03-30.
  10. mschf. "Jesus Shoes". Jesus Shoes. Retrieved 2021-03-30.
  11. ""Jesus shoes" with holy water in the soles are selling for $4,000". www.cbsnews.com. Retrieved 2021-03-30.
  12. "This New Nike Release Is a Celebration of All Things Air Max". Esquire. 2016-03-26. Retrieved 2017-10-05.
  13. "Nike Unveils Collection to Celebrate Air Max Day, Highlighted by Release of Nike Air VaporMax". www.businesswire.com. Retrieved 2017-10-05.
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