Ni Rosas Ni Juguetes

"Ni Rosas Ni Juguetes" (English: "Neither Roses Nor Toys") is a song recorded by Mexican recording artist Paulina Rubio for her ninth studio album Gran City Pop (2009). It was written by Claudia Brant, Noel Schajris and Gianmarco Zignago,[1] and produced by Cachorro López. Due to popularity, the song was announced as the second single on July 20, 2009, released official worldwide on August 17, 2009 by Universal Music Latin Entertainment. "Ni Rosas Ni Juguetes" is a Latin pop song with ranchera and hip-hop influences. The song's lyrics discusses Rubio's decision to overcome a relationship and her empowerment.

"Ni Rosas Ni Juguetes"
Original version cover
Single by Paulina Rubio
from the album Gran City Pop
ReleasedAugust 17, 2009
Recorded2008
Genre
Length3:16
LabelUniversal Records
Songwriter(s)
Producer(s)Cachorro López
Paulina Rubio singles chronology
"Causa y Efecto"
(2009)
"Ni Rosas Ni Juguetes"
(2009)
"Algo De Ti"
(2010)
Pitbull singles chronology
"Future Love"
(2009)
"Ni Rosas Ni Juguetes"
(2009)
"Now You See It (Shake That Ass)"
(2009)
Music videos
"Ni Rosas, Ni Juguetes" (Video Oficial) on YouTube
"Ni Rosas, Ni Juguetes" (Dúo Con Pitbull - Mr 305 Remix) on YouTube
Alternative covers
Mr. 305 Remix feat. Pitbull cover
Alternative cover
Banda version with Jenni Rivera cover

The song received positive reviews from music critics who commended it for its production and lyrics, considering it as a feminist anthem. The song peaked at number one in Peru, and number three in Spain, certified platinum for 50,000 shipments. It performed successful in United States; it was a number ninth on the Billboard Hot Latin Songs chart. Universal Music released three alternate versions of "Ni Rosas Ni Juguetes"—a duet remix featuring American rapper Pitbull, a banda version with American singer Jenni Rivera, and a eurodance version with Spanish DJ and producer Juan Magán.

The first music video for the song was shot in New York, with a concept inspired by Hollywood film Mr. & Mrs. Smith (2005), and was released in October 2009. The second music video is like a narrative sequel, features Rubio and Pitbull in a room performing and dancing to the song. It was released on December, 2009. Both music videos was directed by Jessy Terrero.

Promotion

Rubio re-recorded "Ni Rosas Ni Juguetes" as a duet with the singer Jenni Rivera on a version in Banda, for promotion of the single on regional Mexican radio stations in the United States, Mexico and Puerto Rico and it was released on November 17, 2009. About her collaboration with the band music artist, she said: "Jenni has incredible human and vocal strength. Being able to collaborate with her and risk singing in another genre like band music has given me a lot of joy."[2] It was also recorded as a remix with the rapper Pitbull called "Ni Rosas Ni Juguetes (Mr. 305 Remix)" and was released on November 10, 2009, via iTunes.

Rubio appeared at Los Premios MTV Latinoamérica 2009 on October 15 with Cobra Starship performing "Good Girls Go Bad" and "Ni Rosas Ni Juguetes". Rubio and Cobra Starship won an MTV Award for "Best Performance", as voted by the public, beating artists such as Shakira, Nelly Furtado, Ashley Tisdale and Wisin & Yandel. On November 1, Rubio performed "Ni Rosas Ni Juguetes" on ¡Viva el Sueño!, a reality competition show similar to American Idol. She also performed the single at the 2009 Premios OYE! in Guanajuato, Mexico. Rubio performed a "western" version of "Ni Rosas Ni Juguetes" at Premios Lo Nuestro on February 18, 2010.

Critical reception

"Ni Rosas Ni Juguetes" received acclaimed reviews from most contemporary music critics. Phil Freeman from Allmusic highlighted the song as the most "surprising" and "high" of Gran City Pop, writing that "over a thunderous boom-bap beat, Rubio half-raps, half-sings about how flowers and toys won't earn her love; it's exactly the kind of culture-blending, boundary-dissolving sound that encapsulates modern Latin pop, and it's brilliant." Also, he said it could have been produced by Camilo Lara of Mexican Institute of Sound.[3]

Music video

The music video was filmed in New York. It was directed by Jessy Terero who had previously worked with acts such as Wisin & Yandel and 50 Cent. The video's story line is similar to the 2005 film Mr & Mrs. Smith. The video was first shown on October 8. A second video was made for an urban remix version of "Ni Rosas Ni Juguetes" featuring Pitbull. Directed by Jessy Terrero, it was first shown on December 10.

Chart performance

"Ni Rosas Ni Juguetes" debuted at number 41 on the Hot Latin Songs chart and peaked at number 9, becoming Rubio's second top ten hit from the album. On the Latin Pop Songs chart it peaked at number 5.[4]

In Spain, it debuted at number 37 on the singles chart and peaked at number 3, becoming her first top five hit from Gran City Pop in Spain. The song has been certified Platinum for sales of 40,000 copies in Spain. The single became a huge hit in Spain, charting for more than 40 weeks.

Other versions

Universal Music released three alternate versions of "Ni Rosas Ni Juguetes". The first, a duet remix featuring American rapper Pitbull, subtitled "Mr. 305 Remix", was released on November 10, 2009. Pitubll contributed verses written by himself, and the remix was produced by Marc Kinchen, who gave the song a total twist, turning it into an "urban" version.[5] The second, a banda version, with vocals American Regional Mexican singer Jenni Rivera. She explained that "although we are from different musical genres we have a lot in common. Our character, our Mexican influences and our pride as a woman." The banda version was released on contemporary hot radio in United States and Puerto Rico on December 11, 2009, and digital download on December 23, 2009.[6][7] The third, a remix subtitled "Eurodance Version", remixed by Spanish DJ and producer Juan Magán. It version impacted the electronic dance music radio.[8]

Charts

Certifications

Region CertificationCertified units/sales
Spain (PROMUSICAE)[21] Platinum 50,000^
Spain (PROMUSICAE)[22]
Mr. 305 Remix
Platinum 50,000^

^ Shipments figures based on certification alone.

Release history

Country Date Format Version Label Ref.
Various August 17, 2009 Original Universal Music Group
November 10, 2009 Mr. 305 Remix feat. Pitbull Universal Music Spain, S.L. [23]
November 17, 2009 Banda Version with Jenni Rivera [24]
December 4, 2009 Juan Magán remix (eurodance version) [25]

References

  1. Flores, Griselda. "10 Songs You Didn't Know Were Written by Gian Marco". Billboard. Retrieved 23 December 2021.
  2. "Paulina Rubio estrena sencillo en el que colabora Jenni Rivera". El Economista. Retrieved 4 November 2020.
  3. Freeman, Phil. "Gran City Pop Review by Phil Freeman". Allmusic. Retrieved 23 December 2021.
  4. https://www.billboard.com/artist/paulina-rubio/chart-history/latin-songs-c
  5. Medina, Carlos. "Paulina Rubio y Pitbull" (in Spanish). Diverso Magazine. Retrieved 23 December 2021.
  6. ""Se unen Pau y Jenni Rivera en álbum Gran City Pop"" (in Spanish). Diario Noreste. Retrieved 23 December 2021.
  7. "Paulina Rubio canta música banda" (in Spanish). Quien. Retrieved 23 December 2021.
  8. "Magan, El Nº1 De Las Pistas De Baile, En Puertollano – Oretania Digital" (in Spanish). Diario El Vértice de Puebla. Retrieved 23 December 2021.
  9. UNIMPRO May 2010 Top 20 Perú
  10. http://www.promusicae.es/listastonos/listas/Top%2050%20Canciones%20w47.pdf
  11. "Paulina Rubio - Spain Digital Song Sales (Chart History)". Billboard. Retrieved 23 July 2020.
  12. "PAULINA RUBIO - Mexican Pop Español Airplay Chart History". Billboard. Archived from the original on August 17, 2019. Retrieved 23 August 2019.
  13. "PAULINA RUBIO - Mexican Airplay (Chart History)". Billboard. Retrieved 23 August 2019.
  14. Top Latin Songs for Paulina Rubio Billboard.com
  15. Pop Latin Songs for Paulina Rubio Billboard.com
  16. https://www.billboard.com/artist/paulina-rubio/chart-history/
  17. Tropical Songs for Paulina Rubio Billboard.com
  18. "PAULINA RUBIO - Chart History". Billboard. Retrieved 15 January 2019.
  19. "Record Report Top Latino". Record Report. December 19, 2009. Archived from the original on January 6, 2010. Retrieved December 15, 2020.
  20. "Top 50 Canciones Anual 2010" (PDF) (in Spanish). PROMUSICAE. Archived from the original (PDF) on July 3, 2011. Retrieved June 10, 2020.
  21. "Spanish single certifications". El portal de Música. Productores de Música de España. Retrieved November 12, 2021.
  22. "Spanish single certifications". El portal de Música. Productores de Música de España. Retrieved November 12, 2021.
  23. "Paulina Rubio Ni Rosas, Ni Juguetes (Mr. 305 Remix) [feat. Pitbull] - Single". music.apple.com. Retrieved 23 December 2021.
  24. "Paulina Rubio Ni Rosas, Ni Juguetes (feat. Jenni Rivera) [Versión Banda] - Single". music.apple.com. Retrieved 23 December 2021.
  25. "Paulina Rubio Ni Rosas, Ni Juguetes (Juan Magán Remix)". Spotify. Retrieved 23 December 2021.
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