Molton Brown
Molton Brown is a luxury British fragrance brand known for Eaux de Parfum and Toilette, and Bath, Body, Hair and Home collections. Born on South Molton Street, London in 1971, they have made their products in England ever since, with their own manufacturing facility based in Elsenham, Hertfordshire.[1]
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![]() Bluewater store, February 2020 | |
Type | Subsidiary |
---|---|
Industry | Retail |
Founded | 1971 |
Products | Toiletries |
Parent | Kao Corporation |
Website | www |
The brand has been cruelty free since 1971, creates 100% vegetarian formulas and their manufacturing facility will be net carbon neutral by the end of 2021.
Molton Brown have over 50 stores worldwide, provide five-star hotels around the world with their luxury amenities and can be found in international travel retail and wholesale locations.[2]
In 2013, Molton Brown was awarded a Royal Warrant for the supply of toiletries by appointment to Her Majesty Queen Elizabeth II.[3] They are a member of Walpole, the official sector body for promoting, protecting and developing British luxury.[4]
History
Founded by Caroline Burstein and Michael Collis in 1971, the brand began as an exclusive hair salon drawing celebrities, musicians, film stars and models to its doors. Located at 58 South Molton Street, Mayfair, London it was situated almost opposite Caroline's parents’ trend-setting, famed fashion boutique Browns.[5][6][7]
Molton Brown were globally renowned for pioneering natural hair care products and revolutionary styling techniques such as finger-drying and Molton Browners. Their celebrated in-house stylists, including Sam McKnight and Kerry Warn, created countless covers for fashion magazines, most notably Vogue and Cosmopolitan. The brand also featured the then-unknown Kate Moss as a house model in the 1990s.[8]
To begin with, the founders hand-mixed their products at the salon, then moved production to their country house, Motts Hall, in 1984. During this time, they created Bath, Body, Fragrance and Colour Cosmetics. They provided their Orange Grove collection, known today as Orange & Bergamot, to the distinguished Mayfair hotel, Grosvenor House, making them one of the first British luxury toiletry houses to supply hotels. The business continued to thrive in the 1990s with Hotel and Travel collections, creating restorative Travel Spas and partnering with British Airways in 1996 to offer indulgent in-flight amenities.
Japanese company Kao Corporation acquired Molton Brown for £170m in 2005.[9][10]
In February 2013 Molton Brown was awarded the BUAV Leaping Bunny stamp of approval by Cruelty Free International certifying all of the brand's products to be free from animal tests under the international Humane Standards.[11]
Products
The brand have created many award-winning products over the decades, working with a diverse range of perfumers including industry masters such as Jacques Chabert who created their iconic Re-charge Black Pepper collection in 2002.
Fragrance: Eaux de Parfum and Toilette
Bath & Body: Bath & Shower Gels, Body Lotions, Body Polishers, Bath Oils, Body Oils, Bath Salts
Hand Care: Hand Washes, Hand Lotions, Hand Creams, Hand Sanitisers
Hair Care: Shampoos, Conditioners, Masks, Perfume Mists
Home: Candles, Aroma Reeds, Room Sprays
Men's Grooming: Skin Care, Shaving, Deodorants
Sustainability
Since their beginning, Molton Brown have never tested on animals and the brand have been Leaping Bunny-approved since 2012. The Leaping Bunny programme is the globally recognised gold standard for cruelty free cosmetics and household products, and demonstrates that a brand is genuinely committed to removing animal testing from its supply chain.[12]
They have also committed to ambitious sustainable initiatives including refillable packaging, responsible manufacturing and reduction of plastic.[13]
References
- Brown, Molton. "About Us". www.moltonbrown.com. Retrieved 2018-04-13.
- "Battle Of The Soaps". 31 August 2005.
- Royal Warrant search
- "About Walpole - the official sector body for UK luxury".
- "Joan Burstein". 20 April 2008.
- "Molton Brown History".
- "Caroline Burstein". showstudio.com. SHOWstudio. Retrieved 13 May 2015.
- "Kate Moss' Vintage Molton Brown Shoot". 18 April 2013.
- "Japanese Seal £170m Molton Deal". TheGuardian.com. 15 July 2005.
- "Japan's Kao eyes up Molton Brown". 10 July 2005.
- "Molton Brown Certified By Cruelty Free International And Awarded The Leaping Bunny".
- https://www.crueltyfreeinternational.org/
- "The Molton Brown Sustainability Journey".