Masan Group
| Type | Public |
|---|---|
| HOSE: MSN | |
| Industry | Conglomerate |
| Founded | 1996 |
| Founder | Nguyễn Đăng Quang |
| Headquarters | 17 Le Duan, Ben Nghe, , |
Key people | Nguyễn Đăng Quang (Chairman) |
| Revenue |  88.629 billion VND (2021) |
| 8.563 billion VND (2021) | |
| Total assets | 126.093 billion VND (2021) |
| Website | Masan Group |
Corporate History
Ma San Group Corporation was incorporated in November 2004 under the name Ma San Shipping Corporation. The company officially changed its name to Ma San Group Corporation in August 2009 and was successfully listed on the Ho Chi Minh Stock Exchange on 5 November 2009 (ticker symbol: MSN). Ma San Group Corporation was formally changed to Masan Group Corporation in July 2015 in order to be consistent with its corporate brand and practice.
Ecosystem
As Vietnam develops economically, consumers and their needs continue to evolve, moving beyond daily essentials to a wider array of tailored products, services and experiences that reflect their modern lifestyles and aspirations. Consumers are also increasingly tech-savvy and value convenience. Anticipating these changes, Masan Group has gone beyond being a producer of branded consumer goods and is well on its’ journey to becoming an integrated offline-to-online (“O2”) consumer-tech ecosystem.
Masan Group’s consumer ecosystem includes subsidiaries and associates operating in sectors that include consumer retail, branded FMCG (including packaged food and beverage, and home and personal care (“HPC”)), branded meat and fresh produce, financial services, retail food and beverage, and mobile telecommunications. Masan Group operates in sectors that together represent a majority of the consumer wallet share in Vietnam, where domestic consumption is the key component of GDP and driver of economic growth.
Specifically, these businesses include The CrownX, a consumer-retail platform that owns both Masan Consumer Holdings (“MCH”), branded consumer goods segment, and WinCommerce (“WCM”), grocery retailing segment. Masan’s other consumer-related businesses include: Masan MEATLife (“MML”), one of Vietnam’s largest branded meat platform focused on serving consumers with traceable, hygienic, and branded meat products; Phuc Long Heritage, a leading and well-loved branded tea and coffee retail chain; and Mobicast, a mobile virtual network operator (“MVNO”) operating under the brand “Reddi”.
Masan’s other businesses include an associate, Techcombank (“TCB”), a leading joint-stock commercial bank in Vietnam with a technology driven retail strategy to capture the growth of financial inclusion, and Masan High-Tech Materials (“MHT”), a subsidiary that is one of the world’s largest producers of tungsten midstream products and other strategic industrial minerals.
With the exception of MHT, Masan Group’s businesses represent key building blocks of our holistic consumer ecosystem. In 2021, Masan advanced our Point of Life (“POL”) strategy (converting WinMart+ locations into one stop shops) with the successful development and pilot of mini mall concept that provides a greater array of daily essential products and services (e.g., groceries, pharmaceuticals, financial products, and entertainment/ telecommunications offerings) under an integrated offline-to-online (“O2”) ecosystem. Going forward, Masan Group aims to enhance O2 consumer ecosystem, including its integrated loyalty platform, by utilizing technology and data analytics to understand and better serve Vietnamese consumers, who can experience a more rewarding shopping journey with greater convenience and personalized benefits.
Masan Group’s member companies
The CrownX
The CrownX is a consumer-retail platform that currently consolidates Masan's interests in MCH and VCM. The CrownX was established with the vision to become a “Point of Life” platform in order to provide more products and services to Vietnamese consumers online and offline.
Masan Consumer Holdings
Masan Consumer Holdings was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Its core holdings include Masan Consumer and Masan Brewery.
Masan Consumer Holdings is one of Vietnam's largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer Holdings has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include CHIN-SU, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Komi, Heo Cao Boi, Ponnie, Vinacafé, Wake-up, Wake-up 247, Compact, Vinh Hao, Quang Hanh, Vivant, Faith, Red Ruby and Su Tu Trang. With the recent acquisition of NETCO, Masan Consumer is now also present in the home and personal care space.
WinCommerce
WinCommerce (formerly VinCommerce) is the largest modern retail platform in Vietnam with more than 122 supermarkets (WinMart) and 2,619 mini-marts WinMart+ (as at the end of 2021). WinCommerce, via WinEco (formerly VinEco), also owns 14 high-tech farms which provide products of international quality standards.
WinCommerce has continuously achieved prestigious domestic and international awards, such as Top 10 most prestigious retailers in Vietnam five years in a row 2017, 2018, 2019, 2020, and 2021.
Masan MEATLIFE
Masan MEATLife is Vietnam’s one of the largest fully integrated (“Feed-Farm-Food” business model) branded meat platform, focused on driving productivity in Vietnam’s animal protein industry and ultimately directly serving consumers with traceable, quality and affordable meat products, a US$10.2 billion opportunity.
From its origin as a leading animal feed company, Masan MEATLife has since transformed successfully into a branded consumer meat business, being the first in Vietnam to launch chilled meat products using European processing technology and standards under the “MEATDeli” brand.
Masan HIGH-TECH MATERIALS
Masan High-Tech Materials (formerly Masan Resources) is one of the largest private sector mineral resource and chemical processing companies in Vietnam, currently operating the world-class Nui Phao polymetallic project in Northern Vietnam. Nui Phao is the largest Tungsten mine in the world and the industry’s first new Tungsten project to be commissioned in over a decade. Masan High-Tech Materials is also a globally significant producer of Fluorspar and Bismuth. Masan High-Tech Materials’ objective is to show the world that a Vietnamese company can lead the transformation of the global Tungsten market and is strategically exploring opportunities and discussions to become a further integrated downstream Tungsten business of global scale. This will enable MHT to deliver a consistent and strong financial profile across commodity cycles.
Subsidiary
Techcombank is currently one of the largest joint stock commercial banks in Vietnam in terms of total operating income, assets, loans, deposits, customers and distribution network. It has built industry-leading franchises in retail deposits, SME and retail lending through its consumer-centric ecosystem approach. In over 29 years since its establishment, it has developed a diversified range of financial products and services to cater to the financial needs of Vietnam’s emerging consumer class and budding private enterprises.
Business philosophy
Masan Group is Vietnam’s leading consumer-focused business group and the corporate believes in “doing well by doing good.”
Passion: To be Vietnam’s pride by uplifting the material and spiritual lives of Vietnamese consumers
Mission: To provide better products and services to the 100 million people of Vietnam, so that they can pay less for their daily essentials. Masan aims to achieve this by driving productivity with technological innovations, trusted brands, and focusing on fewer but bigger opportunities that impact the most lives.