Aai Kuthe Kay Karte

Aai Kuthe Kay Karte! (transl. What Does a Mother Ever Do?) is an Indian Marathi language drama which airs on Star Pravah.[3] It is based on the Bengali series Sreemoyee on Star Jalsha. The show premiered on 23 December 2019 and stars Madhurani Gokhale Prabhulkar in titular role of Arundhati.[4][5] It is also digitally available on Star Media's OTT platform Disney+ Hotstar. The show is produced by Rajan Shahi's Director's Kut Productions.[6]

Aai Kuthe Kay Karte
GenreDrama
Created byRajan Shahi
Based onSreemoyee
Written byMugdha Godbole
Directed byRavindra Karmakar
StarringMadhurani Gokhale Prabhulkar
Opening themeAarya Ambekar
ComposerAvadhoot Gupte[1]
Country of originIndia
Original languageMarathi
No. of episodes664
Production
ProducerRajan Shahi
Running time22 minutes
Production companyDirector's Kut Productions
Release
Original networkStar Pravah
Picture format576i (SDTV)
1080i (HDTV)
Audio formatDolby Digital
Original release23 December 2019 (2019-12-23) –
present
Chronology
Related shows

Plot

A middle-aged housewife, Arundhati, has dedicated her life to her husband and children. Her husband, Anirudh have an affair with his colleague, Sanjana. Arundhati's elder son, Abhishek marries Ankita while Arundhati's younger son, Yash falls in love with Sanjana's niece, Gauri.

Arundhati's friend, Devika explains her that her family is taking her for granted. The family plans a remarriage of Arundhati and Anirudh, to mark their 25th anniversary. Sanjana tries to marry Anirudh on his wedding day with Arundhati, but in vain. In anger, She comes to tell Arundhati the truth about her and Anirudh's affair on their wedding day. However, Anirudh stops her and expresses his love towards her in his bedroom and Arundhati sees. Arundhati breaks down and decides to teach Anirudh the lesson of his betrayal.

Arundhati changes herself and learns all the things that she remained to learn. Soon, Anirudh and Sanjana's relationship is exposed to Deshmukh family, while Anirudh proposes Sanjana on her birthday. Deshmukhs blame on Anirudh, who later moved to Sanjana's house. Later, Arundhati's daughter, Isha falls into depression, which makes Anirudh to return his family.

Anirudh and Arundhati finally get divorced. Sanjana divorces Shekhar and gets married with Anirudh. Sanjana continuously taunts Arundhati, trying to humiliate her and failing in her attempts to turn the family against her. Arundhati's college friend, Ashutosh enters and gives Arundhati a moral support. Abhishek divorces Ankita and decides to marry his fiancée, Anagha. However it is before their marriage Anagha's obsessive lover Girish arrives and creates ruckus in their lives even attempting Yash, Abhishek and Arundhati's murders but gets caught red handed by Ashutosh. The duo gets married. Later Arundhati leaves Samridhhi Mansion due to repititive character assassination by Kanchan, Aniruddh, Abhishek and Sanjana while Yash also decides to leave with her. Soon they starts living in a rented house while Sanjana tricks everyone signing property papers on her name.

Cast

Main
  • Madhurani Gokhale Prabhulkar as Arundhati "Aru" Joglekar(formerly Deshmukh) – Vidya's daughter; Sudhir's sister; Aniruddh's ex-wife; Abhishek, Yash and Isha's mother. (2019–present)
  • Omkar Govardhan as Ashutosh Kelkar – Sulekha's son; Arundhati's college friend. (2021–present)
  • Milind Gawali as Aniruddh Deshmukh – Vinayak and Kanchan's elder son; Vishaka and Avinash's brother; Arundhati's ex-husband; Sanjana's husband; Abhishek, Yash and Isha's father. (2019–present)
  • Deepali Pansare / Rupali Bhosale as Sanjana Deshmukh (formerly Dixit) – Rajni's sister; Shekar's ex-wife; Aniruddh's wife; Nikhil's mother; Gauri's aunt.[7] (2019-2020) / (2020–present)

Recurring
  • Abhishek Deshmukh as Yash Deshmukh – Arundhati and Aniruddh's younger son; Abhishek and Isha's brother; Gauri's fiancé. (2019–present)
  • Gauri Kulkarni as Gauri Karkhanis – Rajni's daughter; Sanjana's niece; Yash's fiancé. (2020–present)
  • Ashwini Mahangade as Anagha Deshmukh – Abhishek's wife. (2020–present)
  • Niranjan Kulkarni as Dr. Abhishek "Abhi" Deshmukh – Arundhati and Aniruddh's elder son; Yash and Isha's brother; Ankita's ex-husband; Anagha's husband. (2019–present)
  • Apurva Gore as Isha Deshmukh – Arundhati and Aniruddh's daughter; Abhishek and Yash's sister. (2019–present)
  • Kishore Mahabole as Vinayak Deshmukh – Kanchan's husband; Aniruddh, Vishaka and Avinash's father; Abhishek, Yash and Isha's grandfather. (2019–present)
  • Archana Patkar as Kanchan Deshmukh – Tatya and Sulu's sister; Vinayak's wife; Aniruddh, Vishaka and Avinash's mother; Abhishek, Yash and Isha's grandmother. (2019–present)
  • Poonam Chandokar as Vishakha Deshmukh – Vinayak and Kanchan's daughter; Aniruddh and Avinash's sister; Kedar's wife. (2020–present)
  • Ashish Kulkarni as Kedar – Vishaka's husband. (2020–present)
  • Shantanu Moghe as Avinash Deshmukh – Vinayak and Kanchan's younger son; Vishakha and Aniruddh's brother; Nilima's husband. (2021–present)
  • Sheetal Kshirsagar as Nilima Deshmukh – Avinash's wife. (2020–2021)

Others
  • Ila Bhate as Sulekha Kelkar – Ashutosh's mother. (2021–present)
  • Raseekraj as Nitin Shah – Arundhati and Ashutosh's business partner. (2021–present)
  • Seema Ghogale as Vimal – Deshmukh's domestic help. (2019–present)
  • Radha Kulkarni as Ankita Kulkarni – Revati and Pramod's daughter; Abhishek's former wife. (2019–present)
  • Advait Kadane as Sahil Salvi – Isha's love interest. (2021–present)
  • Medha Jambotkar as Vidya Joglekar – Arundhati and Sudhir's mother; Abhishek, Yash and Isha's grandmother. (2019–present)
  • Kedar Shirsekar as Sudhir Joglekar – Vidya's son; Arundhati's brother. (2020–present)
  • Mayur Khandage as Shekhar Dixit – Sanjana's former husband; Nikhil's father; Gauri's uncle. (2020–present)
  • Unknown as Nikhil Shekhar Dixit – Sanjana and Shekhar's son, Gauri's cousin. (2020–present)
  • Sushma Murudekar as Rajni Karkhanis – Sanjana's sister; Gauri's mother. (2020–present)
  • Pooja Pawar Salunkhe / Reshma Polekar as Revati Pramod Kulkarni – Pramod's wife; Ankita's mother. (2019–2020)
  • Sanjay Shemkalyani as Pramod Kulkarni – Revati's husband; Ankita's father. (2019–2020)
  • Radhika Deshpande as Devika – Arundhati's best friend. (2020–present)
  • Vasanti Deshpande as Sulu – Kanchan and Tatya's sister. (2019–2020)
  • Jayant Savarkar as Tatya – Kanchan and Sulu's brother. (2020)
  • Mugdha Godbole Ranade as Dr. Vasudha Sardesai – Arundhati's gynecologist; Abhi's senior doctor. (2020–present)

Cameo appearance
  • Nilesh Moharir as himself. He recorded Arundhati's first commercial song produced by Ashutosh. (2022)

Production

Development

Rajan Shahi, who produces the series, decided to remake it in Hindi as Anupamaa for StarPlus stating, "This interesting concept around a mother's journey has been so inspirational that Star wants to bring it in Hindi too."[8][9]

The production and broadcasting of the series was halted in late March 2020 due to the COVID-19 pandemic in India. After more than 3 months, the filming resumed in late June 2020 and the broadcast resumed on 13 July 2020.[10][11] On 13 April 2021, Chief Minister of Maharashtra, Uddhav Thackeray announced a sudden curfew due to increased Covid cases, while the production halted from 14 April 2021 in Mumbai.[12] Hence, the production location was soon shifted temporarily to Silvassa.[13]

Casting

Madhurani Gokhale-Prabhulkar is cast as the lead role. Milind Gawali, Gauri Kulkarni, Deepali Pansare, Rupali Bhosale, Mayur Khandage, Kishore Mahabole, Archana Patkar, Poonam Chandokar, Apurva Gore, Seema Ghogale, Abhishek Deshmukh, Niranjan Kulkarni, Ashish Kulkarni and Radha Kulkarni were also cast.[14] It was post COVID-19 pandemic lockdown when production resumed in June 2020. Deepali Pansare quit the series because of the pandemic and was replaced by Rupali Bhosale. In November 2021, Omkar Govardhan entered the show as the new main lead Ashutosh Kelkar.[15]

Reception

The show became one of the most watched Indian Marathi television programs.[16][17]

Mahaepisode (1 hour)
  1. 19–26 January 2020 (Mahasaptah)
  2. 16 August 2020
  3. 8 November 2020
  4. 13 December 2020
  5. 24 January 2021
  6. 28 February 2021
  7. 28 March 2021
  8. 11 July 2021
  9. 19 September 2021
  10. 31 October 2021
  11. 12 December 2021
  12. 20 March 2022

Ratings
Week Year BARC viewership Ref.
TRP Rank
Week 45 2020 3.3 5 [18]
Week 19 2021 3.8 5 [19]
Week 32 2021 5.4 3 [20]

Awards
Star Pravah Parivar Awards
Year Category Recipient Roles
2021 Best Character Madhurani Gokhale Prabhulkar Arundhati
Best Serial Rajan Shahi Producer
2022 Best Mother Madhurani Gokhale Prabhulkar Arundhati
Best Father-in-law Kishor Mahabole Appa
Best Villain Rupali Bhosale Sanjana

Soundtrack
Aai Kuthe Kay Karte!
Original Sound Track
Soundtrack album by
Avdhoot Gupte
Released23 December 2019
Genre
LanguageMarathi
LabelStar India
ProducerRajan Shahi
Aai Kuthe Kay Karte!: Tracklisting
No.TitleArtistLength
1."Aai Kuthe Kay Karte! (Version 1)"Aarya Ambekar2:52
2."Aai Kuthe Kay Karte! (Version 2)"Vaishali Samant2:51
3."Sukhache Chandane"Vidya Karalagikar4:50
Total length:10:33

Lyrics of the song of the series of both the versions are penned by Guru Thakur Music.

Adaptations

Star Pravah's Aai Kuthe Kay Karte! is an official Marathi remake of Star Jalsha's Sreemoyee.[21] However it's Hindi remake Anupamaa and Aai Kuthe Kay Karte! both are produced by same producer Rajan Shahi under Director's Kut Productions and follows same plot.

Language Title Original release Network(s) Last aired Notes
Bengali Sreemoyee
শ্রীময়ী		 10 June 2019 Star Jalsha 19 December 2021 Original
Marathi Aai Kuthe Kay Karte!
आई कुठे काय करते!		 23 December 2019 Star Pravah Ongoing Remake
Malayalam Kudumbavilakku
കുടുംബവിളക്ക്		 27 January 2020 Asianet
Telugu Intinti Gruhalakshmi
ఇంటింటి గృహలక్ష్మి		 3 February 2020 Star Maa
Hindi Anupamaa
अनुपमाँ		 13 July 2020 StarPlus
Tamil Baakiyalakshmi
பாக்ய லட்சுமி		 27 July 2020 Star Vijay

References
  1. "Sa Re Ga Ma Pa Lil Champs winner Aarya Ambekar sings for mentor Avadhoot Gupte; shares his excitement with fans". The Times of India.{{cite web}}: CS1 maint: url-status (link)
  2. "Bengali daily soap 'Trinayni' gets dubbed in Bhojpuri; actor Gourab Roy Chowdhury calls it a 'collective success'". The Times of India. Archived from the original on 6 March 2022.
  3. "'Doctor Don' to 'Maharashtracha Superstar': Promising Marathi TV shows in 2020". The Times of India.{{cite web}}: CS1 maint: url-status (link)
  4. "नवी मालिका, 'आई कुठे काय करते'". Zee 24 Taas (in Marathi). Archived from the original on 21 September 2021.
  5. "आईच्या भावविश्वाचा शोध घेणारी मालिका 'आई कुठे काय करते'". Loksatta (in Marathi). Archived from the original on 25 February 2020.
  6. "Rajan Shahi's Marathi venture 'Aai Kuthe Kay Karte!' is all about discovering mother's unconditional love". The Times of India. Archived from the original on 18 February 2022.
  7. "Deepali Pansare misses playing 'Sanjana' in 'Aai Kuthe Kay Karte!'". The Times of India.
  8. "Aai Kuthe Kay Karte!: Show would be remade in Hindi". ABP News. Archived from the original on 8 February 2020.
  9. "Yeh Rishta Kya Kehlata Hai maker Rajan Shahi to remake his Marathi show Aai Kuthe Kay Karte! for Star Plus". Archived from the original on 25 February 2020.
  10. "Shoots of Aai Kuthe Kay Karte!, Molkarin Bai and Dr. Babasaheb Ambedkar resume; here's what the actors have to say". The Times of India. Archived from the original on 15 December 2020.
  11. "Aai Kuthe Kay Karte!, Rang Majha Vegla, Dr.Babasaheb Ambedkar to air fresh episodes from July 13". The Times of India. Archived from the original on 15 August 2020.
  12. "TV shoots stalled in Mumbai for next 15 days, shows to be shot in Goa, Hyderabad". India Today. Archived from the original on 14 April 2021.
  13. "मनोरंजन थांबणार नाही; महाराष्ट्राबाहेर 'या' ठिकाणी केले जाणार मराठी मालिकांचे शूटिंग". Loksatta (in Marathi). Archived from the original on 25 April 2021.
  14. "Deepali Pansare returns to acting after three years". The Times of India. Archived from the original on 24 December 2019.
  15. "Savitrijoti fame Omkar Govardhan to feature in Aai Kuthe Kay Karte". The Times of India.{{cite web}}: CS1 maint: url-status (link)
  16. "'Anupamaa', 'Aai Kuthe Kay Karte!' record highest ever TRPs". Archived from the original on 7 December 2020.
  17. "Aai Kuthe Kay Karte! No.1 in TRP". Dainik Prabhat. Archived from the original on 2 February 2021.
  18. "WEEK 45 - DATA: Saturday, 7th November 2020 To Friday, 13th November 2020". BARC India. Archived from the original on 23 November 2020.
  19. "WEEK 19 - DATA: Saturday, 8th May 2021 To Friday, 14th May 2021". BARC India. Archived from the original on 25 March 2021.
  20. "WEEK 32 - DATA: Saturday, 7th August 2021 To Friday, 13th August 2021". BARC India. Archived from the original on 26 August 2021.
  21. "What makes Sreemoyee, Anupamaa and Aai Kuthe Kay Karte! viewers' favourite in their respective languages". News18. Retrieved 3 March 2022.
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