Mad Mex Fresh Mexican Grill

Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian chain of fast-food restaurants based in Sydney, Australia that purveys Mexican cuisine,[2] while the Mad Group own the master franchise for the restaurant in New Zealand.[3]

Mad Mex Fresh Mexican Grill
TypeSubsidiary
Headquarters
Sydney
(March 21, 2007 (2007-03-21))[1]
,
Australia
Area served
Key people
Clovis Young
ProductsTacos, burritos, and other Mexican-related fast food
Parent4Fingers Crispy Chicken
Websitemadmex.com.au
madmex.co.nz

Mad Mex Fresh Mexican is Lucha libre themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards.[4]

As of November 2017, 60 locations are in operation.[5]

History

4Fingers Crispy Chicken announced its acquisition of 50% stake in Australia-based Mad Mex Fresh Mexican Grill (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well.[6]

As part of the partnership, 4FINGERS will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.

In 2019 Mad Mex opened stores internationally in Singapore and Malaysia.[7]

Founder

Clovis Young, the co-founder of Mad Mex, grew up in California and Massachusetts before becoming a graduate of Carnegie Mellon University in Pittsburgh,[8] which has an entirely separate chain of restaurants that are also titled Mad Mex.[9]

See also

References
  1. Butterworth, Monique (13 November 2007). "Mexican wave". The Sydney Morning Herald. Fairfax Media. Archived from the original on 23 November 2015.
  2. McLean, Asha (8 August 2017). "Fast food chain Mad Mex ready to serve up insights from machine learning". ZDNet. Retrieved 27 December 2017.
  3. "Mad's crowdfunding push aims to raise up to $1.5m for growth spurt". The New Zealand Herald. Retrieved 17 September 2015.
  4. "Mad Mex Fresh Mexican". franchisebusiness.com.au. Retrieved 17 September 2015.
  5. "Mad Mex Australia - Fresh Mexican". Mad Mex. Retrieved 27 December 2017.
  6. https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex
  7. "Mad Mex goes global with Singapore and Malaysian expansion". Business News Australia. Retrieved 28 November 2019.
  8. "'A whole lot of authenticity': Mad Mex founder Clovis Young". Money magazine. 31 May 2019. Retrieved 21 March 2022.
  9. "Mad Mex". Pittsburgh City Paper. Retrieved 21 March 2022.
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