Macron (sportswear)

Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[2]

For other uses, see Macron (disambiguation).
Macron S.p.A.
TypePrivate
IndustryTextile
Founded1971 (1971)
Headquarters
Crespellano, Bologna
,
Italy
Area served
Worldwide
Key people
  • Francesco Bormioli
  • (President)
  • Gianluca Pavanello
  • (CEO)
Products
Revenue € 97,8mln (2018)[1]
Number of employees
320
Websitemacron.com

Macron operates in three main business areas:

History
Persepolis' first kit in 2014-15

Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[2] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[2]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[2] Expansion beyond the domestic Italian market began in 2005.[2]

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[3] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[3]

Corporate governance

As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.[4] and the company's president was Francesco Bromioli.[5]

Sponsorships and customers

Macron sponsors or make a variety of organizations, teams and, events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. The following is a partial list of these sponsorship/customer relationships.

Associations

Australian rules football

Baseball

National teams

Club teams

Esports
  • Team BDS

International confederations
Africa
Europe
Asia
Americas
Oceania

Domestic leagues

Referees

Macron is also the official referee kits supplier for the leagues:

Club teams

Albania

Algeria

Angola

Armenia

Aruba

Australia

Austria

Bahrain

Belgium

Belarus

Bosnia and Herzegovina

Bulgaria

= Cameroon

Canada

Chile

Croatia

Cyprus

Czech Republic

Denmark

Egypt

England

France

Germany

Greece

Hong Kong

Hungary

Iceland

Ireland

Italy

Kazakhstan

  • Caspiy (From 2021-2022 season)

Kosovo[a]

Kuwait

Latvia

Lebanon

Lithuania

Luxembourg

North Macedonia

Malawi

Mali

Malta

Morocco

The Netherlands

Norway

Northern Ireland

Oman

Poland

Portugal

Romania

Russia

Rwanda

Scotland

Serbia

Slovenia

Somalia

  • Raadsan

Slovakia

South Korea

Spain

Sweden

Switzerland

Tahiti

Tunisia

Turkey

Ukraine

United Arab Emirates

United States

Uzbekistan

Wales

Domestic Leagues
  • South Australian Futsal League
  • Adelaide Fusion Futsal Club
  • Gepps Cross Knights Futsal Club
  • Pro Futsal Macron state futsal league

Club teams

National teams

Club teams

National teams

Club teams

Rugby League

Weightlifting

National teams

Club teams

Wheelchair power hockey
  • Warriors Viadana Wheelchair Hockey

Notes and references

Notes
a. ^ The political status of Kosovo is disputed. Having unilaterally declared independence from Serbia in 2008, it is formally recognised as an independent state by 97 UN member states (with another 15 recognising it at some point but then withdrawing recognition), while Serbia continues to claim it as part of its own sovereign territory.

References
  1. "Macron, un successo che punta dritto alla Borsa" [Macron, a success that points straight to the stock market] (in Italian). 18 May 2016.{{cite web}}: CS1 maint: url-status (link)
  2. Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News.
  3. "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
  4. "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015.
  5. "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015.
  6. "No More Adidas - Georgia Sign Macron Deal".
  7. "MACRON NUOVO PARTNER TECNICO DEL CANON SPORTIF DE YOUNDÉ".
  8. "Hellas Verona 19-20 Home, Away & Third Serie a Kits Released".
  9. "Dee sign with Macron". 14 January 2019.
  10. "Macron Announce Dundee United Kit Deal".
  11. "St Johnstone 19-20 Home and Away Kits Revealed".
  12. "Basel to Leave Adidas for Macron After 10 Years".
  13. "FC Thun 19-20 Home & Away Kits Released".
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