MG Motor India
MG Motor India Private Limited is an automobile manufacturer in India, a subsidiary of Chinese automotive manufacturer SAIC Motor which marketed vehicles under the British MG marque. The subsidiary was setup in the year 2017 and began its sales and manufacturing operations in 2019.[3][4]
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Type | Subsidiary |
---|---|
Industry | Automotive |
Founded | 2017 |
Headquarters | , India |
Area served | India |
Key people | Rajeev Chaba (President & MD)[1] |
Brands | MG Motor |
Number of employees | 1,000+ [2] (2019) |
Parent | SAIC Motor |
Website | www |
Manufacturing facilities
MG Motor India operates one manufacturing plant in the country, located in Halol, Gujarat. The plant has a capacity of 80,000 units per year and was previously owned by General Motors India, which halted its sales operations in India at the end of 2017.[5] MG Motor India has invested more than ₹2,000 crore in revamping the 178 acre facility after its takeover from General Motors.[5]
Models
Advertising
In March 2019, MG Motor India appointed Benedict Cumberbatch as the brand ambassador of the company.[6] The company made its Indian adverting debut with its advertisement for the MG Hector SUV, which carried the tagline, "India's first internet SUV" and "It's a human Thing".
See also
References
- Modi, Ajay (March 20, 2018). "We believe in slow but sure growth in India: MG Motor India's Rajeev Chaba". Business Standard.
- "MG Motor India Commences Production of Hector SUV From Gujarat Plant". News 18. May 6, 2019.
- "MG Hector SUV production begins ahead of May 15 unveil". Overdrive. May 8, 2019.
- "MG Hector Bookings to Start Next Month; Will Be Retailed via 65 Dealerships in India". Times Now. May 8, 2019.
- "MG Motor inaugurates first India facility in Gujarat, to roll out first product by 2019". Overdrive. Retrieved 2019-07-20.
- Ghosh, Malyaban (March 21, 2019). "MG Motor signs Benedict Cumberbatch as India brand ambassador". Livemint.