List of most valuable brands

The following article lists the most valuable company brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.

Kantar list (2021)

The 10 most valuable company brands in 2021 according to Kantar.[1]

Rank Brand Country Brand value
(US$ millions)
1 Amazon  United States 683,852
2 Apple Inc.  United States 611,997
3 Google LLC  United States 457,998
4 Microsoft Corp  United States 410,271
5 Tencent  China 240,931
6 Meta Platforms, Inc.  United States 226,744
7 Alibaba Group  China 196,912
8 Visa Inc.  United States 191,285
9 McDonald's  United States 154,921
10 Mastercard  United States 112,876

Interbrand list (2021)

The 10 most valuable company brands in 2021 according to Interbrand.[2]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 408,251
2 Amazon.com, Inc.  United States 249,249
3 Microsoft Corp  United States 210,191
4 Google LLC  United States 196,811
5 Samsung  South Korea 74,635
6 Coca-Cola  United States 57,488
7 Toyota  Japan 54,107
8 Mercedes-Benz  Germany 50,866
9 McDonald's  United States 45,865
10 The Walt Disney Company  United States 44,183

Brand Finance list (2021)

The 10 most valuable company brands in 2021 according to Brand Finance.[3]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 263,375
2 Amazon.com, Inc.  United States 254,188
3 Google LLC  United States 191,215
4 Microsoft Corp  United States 140,435
5 Samsung  South Korea 102,623
6 Walmart, Inc  United States 93,185
7 Meta Platforms, Inc.  United States 81,476
8 ICBC  China 72,788
9 Verizon Communications  United States 68,890
10 WeChat  China 67,902

Forbes list (2020)

The 10 most valuable company brands in 2020 according to Forbes magazine.[4]

Rank Brand Country Brand value
(US$ billions)
1 Apple Inc.  United States 241.2
2 Google LLC  United States 207.5
3 Microsoft Corp  United States 162.9
4 Amazon.com, Inc.  United States 135.4
5 Meta Platforms, Inc.  United States 70.3
6 Coca-Cola  United States 64.4
7 The Walt Disney Company  United States 61.3
8 Samsung  South Korea 50.4
9 Louis Vuitton  France 47.2
10 McDonald's  United States 46.1

Most valuable brands over time

Top 10 since 2007 (Kantar)

The 10 most valuable brands every year since 2007 according to Kantar.

Year 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
2007[5] Google General Electric Microsoft Coca-Cola China Mobile Marlboro Walmart Citigroup IBM Toyota
2008[6] Google General Electric Microsoft Coca-Cola China Mobile IBM Apple Inc. McDonald's Nokia Marlboro
2009[7] Google Microsoft Coca-Cola IBM McDonald's Apple Inc. China Mobile General Electric Vodafone Marlboro
2010[8] Google IBM Apple Inc. Microsoft Coca-Cola McDonald's Marlboro China Mobile General Electric Vodafone
2011[9] Apple Inc. Google IBM McDonald's Microsoft Coca-Cola AT&T Marlboro China Mobile General Electric
2012[10] Apple Inc. IBM Google McDonald's Microsoft Coca-Cola Marlboro AT&T Verizon China Mobile
2013[11] Apple Inc. Google IBM McDonald's Coca-Cola AT&T Microsoft Marlboro Visa Inc. China Mobile
2014[12] Google Apple Inc. IBM Microsoft McDonald's Coca-Cola Visa Inc. AT&T Marlboro Amazon
2015[13] Apple Inc. Google Microsoft IBM Visa Inc. AT&T Verizon Coca-Cola McDonald's Marlboro
2016[14] Google Apple Inc. Microsoft AT&T Meta Platforms, Inc. Visa Inc. Amazon Verizon McDonald's IBM
2017[15] Google Apple Inc. Microsoft Amazon Meta Platforms, Inc. AT&T Visa Inc. Tencent IBM McDonald's
2018[16] Google Apple Inc. Amazon Microsoft Tencent Meta Platforms, Inc. Visa Inc. McDonald's Alibaba Group AT&T
2019[17] Amazon Apple Inc. Google Microsoft Visa Inc. Meta Platforms, Inc. Alibaba Group Tencent McDonald's AT&T
2020[18] Amazon Apple Inc. Microsoft Google Visa Inc. Alibaba Group Tencent Meta Platforms, Inc. McDonald's Mastercard
2021[1] Amazon Apple Inc. Google Microsoft Tencent Meta Platforms, Inc. Alibaba Group Visa Inc. McDonald's Mastercard

2000 (Interbrand)

The 20 most valuable company brands in 2000 according to Interbrand.[19][20]

Rank Brand Country Brand value
(US$ millions)		 Rank Brand Country Brand value
(US$ millions)
1 Coca-Cola  United States 72,537 11 Marlboro  United States 22,110
2 Microsoft  United States 70,196 12 Mercedes-Benz  Germany 21,104
3 IBM  United States 53,183 13 Hewlett-Packard  United States 20,572
4 Intel  United States 39,048 14 Cisco  United States 20,067
5 Nokia  Finland 38,528 15 Toyota  Japan 18,823
6 General Electric  United States 38,127 16 Citi  United States 18,809
7 Ford  United States 36,368 17 Gillette  United States 17,358
8 Walt Disney  United States 33,553 18 Sony  Japan 16,409
9 McDonald's  United States 27,859 19 American Express  United States 16,122
10 AT&T  United States 25,548 20 Honda  Japan 15,244

See also

References
  1. "What are the most valuable global brands in 2021?". www.kantar.com. Retrieved 2021-10-20.
  2. "Best Global Brands". Interbrand. Retrieved 2020-12-13.{{cite web}}: CS1 maint: url-status (link)
  3. "Top 500 Global Brands 2020 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2020-12-13.
  4. "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
  5. "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  6. "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  7. "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  8. "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  9. "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  10. "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  11. "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  12. "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  13. "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  14. "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  15. "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  16. "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  17. "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  18. "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  19. https://museum.brandhome.com/docs/P0005_Brandvalue.pdf
  20. "Archived copy". interbrand.com. Archived from the original on 15 October 2016. Retrieved 22 February 2022.{{cite web}}: CS1 maint: archived copy as title (link)
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