List of European advertising characters
This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.
The Michelin Man – Bibendum
The list
| Company | Character(s) | Years used | Notes |
|---|---|---|---|
| Birds Eye | Captain Birdseye | 1967–present | |
| Churchill | Churchill | 1996–present | Voiced by Bob Mortimer and partners Vic Reeves in adverts. |
| Cillit Bang | Barry Scott | 2007–2016 | Has been replaced by a mechanic dancing to a remix of "she's a maniac" from Flashdance. |
| comparethemarket.com | Aleksandr Orlov | January 2009-present | Voiced by Simon Greenall |
| Confused.com | 'Cara Confused' | 2009–2013 | |
| Direct Line | the Direct Line phone with wheels | 1985–present | in 2009 the Direct Line phone with wheels was given a voice by Stephen Fry and got an accomplice in the form of the Direct Line mouse with wheels, voiced by Paul Merton |
| Gocompare.com | Gio Compario | 2009–present | |
| Little Chef | 'Fat Charlie' | 1958–present | |
| Lombard Direct | the Lombard Direct phone | 1995–present | |
| Michelin | Bibendum (the Michelin Man) | 1898–present | |
| Milkybar | Milky Bar kid | 1961–present | the Milky Bar Kid is now computer generated and not an actual child |
| Nescafé Gold Blend | The Gold Blend couple | 1987–1996[1] | an episodic romance revolving around coffee, which spawned a 1993 novelization. Also used in Taster's Choice ad campaigns in the United States.[2] |
| Orange Polska | Serce and Rozum | 2010–present | The characters were originally developed for Telekomunikacja Polska, which in 2012, become Orange Polska. Characters had appeared for the last time in television commercial in 2017, however they are still used by the company on its social media.[3] |
| Oxo | the Oxo family | 1983–1999 | |
| 118 118 | the 118 118 men | 2003–present | the 118 118 men became the 118 118 team in 2006 and was themed as an A team parody |
| Sheilas' Wheels | The Sheilas | 2007–present | Played by Emma Robbins, Carly Romain and Cathi Ogden. The trio would later become a pop group after the commercials took off and continued to perform in this capacity during their live appearances |
| Tayto | Mr. Tayto | 1954–Present | Irish crisp company |
| Tesco Stores Ltd | Tommy Tesco and Flynn the Frog | 2011–Present | Tommy is voiced by Stephen Mulhern |
| Tetley | the Tetley Tea Folk | 1973–2001, 2010–present | |
| Walkers | Dez, "The Number One Spice Girls Fan!" | 2019 | Forsakes himself (and embarrasses the entire United Kingdom on social media) for refusing to share his Walkers Crisp with the Spice Girls after winning a chance to tour with the act; his Mum shames him by leaving with the girls |
References
- Elliott, Richard; Larry Percy (2007). "Love Over Gold - The untold story of TV's greatest romance". Strategic Brand Management. Oxford University Press. pp. 55–6. ISBN 978-0-19-926000-3.
- James, Susannah (1993). Love over Gold. London: Corgi. ISBN 0-552-14104-6.
- "Serce i Rozum znikają z reklam Orange, w nowej kampanii dziecięce „All you need is love" (wideo)". wirtualnemedia.pl (in Polish).
See also
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