Leonard Berry (professor)
Leonard L. (Len) Berry (born 1942) is a distinguished professor of marketing at Texas A&M University and a senior fellow at the Institute for Healthcare Improvement. Berry is a past president of the American Marketing Association. He has studied service delivery in healthcare at the Mayo Clinic and in cancer care settings. Berry is Texas A&M's most cited faculty member on Google Scholar, with over 200,000 citations.[1]
Biography
Berry earned bachelor's and master's degrees at the University of Denver and a Ph.D. at Arizona State University.[2] A longtime professor at Texas A&M University, Berry founded the school's Center for Retailing Studies in 1982 and directed it for 18 years.[3] In 1983, Berry coined the term relationship marketing, which emphasizes the need for organizations to maintain (rather than simply acquire) customers.[4]
He is the University Distinguished Professor of Marketing and Regents Professor at Texas A&M University. He holds the M. B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M. He has studied healthcare service improvement in association with the Mayo Clinic and as a senior fellow at the Institute for Healthcare Improvement.[2] Much of Berry's work has focused on service delivery in cancer care.[5]
Berry and his wife established the Berry-AMA Book Prize for the Best Book in Marketing for the American Marketing Association (AMA).[6] He is a past recipient of the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator award. He is on the board of directors for the Nemours Foundation.[7]
Berry has served on the board of directors of Genesco since 1999.[8]
His son, Matthew Berry, is a former screenwriter and Senior Fantasy Sports Analyst for ESPN.[9]
Notable publications
- Berry L, Letchuman S, Ramani N, Barach P (2021). The High Stakes of Outsourcing in Health Care. Mayo Clinic Proceedings.
- Berry L, Awdish R (2021). Health Care Organizations Should Be as Generous as Their Workers. Annals of Internal Medicine.
- Berry L, Danaher T, Aksoy L, Keiningham T (2020). Service safety in the pandemic age. Journal of Service Research.
- Berry L, Deming K, Danaher T (2018). Improving Nonclinical and Clinical-Support Services: Lessons From Oncology. Mayo Clinic Proceedings.
- Berry L, Danaher T, Beckham D, Awdish R, Mate K (2017). When Patients and Their Families Feel Like Hostages to Health Care. Mayo Clinic Proceedings.
- Berry L, Dalwadi S, Jacobson J (2017). Supporting the Supporters: What Family Caregivers Need to Care for a Loved One with Cancer. Journal of Oncology Practice.
- Berry L, Bendapudi N (2007). Health Care: A Fertile Field for Service Research. Journal of Service Research.
References
- "Mays Business School Professor Is Texas A&M's Most-Cited On Google Scholar". Texas A&M University. Retrieved February 21, 2021.
- "Leonard L. Berry". Texas A&M University. Archived from the original on August 5, 2009. Retrieved May 12, 2015.
- "A baker's dozen of experts". Fast Company. Archived from the original on January 3, 2015. Retrieved May 12, 2015.
- Morgan, Robert M.; Parish, Janet Turner; Deitz, George (30 January 2015). Handbook on Research in Relationship Marketing. Edward Elgar Publishing. p. 16. ISBN 978-1-78347-863-7.
- "Profiles in Improvement: Leonard L. Berry, PhD, MBA, IHI Senior Fellow". Institute for Healthcare Improvement. December 15, 2014.
- "Berry-AMA Book Prize for the Best Book in Marketing". American Marketing Association Foundation. Retrieved May 12, 2015.
- "Leonard L. Berry, Ph.D." Nemours Foundation. Archived from the original on September 5, 2015. Retrieved May 13, 2015.
- "Genesco Inc (GCO:New York): Leonard L. Berry Ph.D." Bloomberg. Retrieved June 24, 2017.
- Berry, Matthew (September 27, 2012). "All in the family". ESPN. Retrieved May 13, 2015.
External links
- Leonard Berry publications indexed by Google Scholar