LAI Games

LAI Games (an abbreviation of its former name Leisure and Allied Industries) is an out-of-home entertainment and consumer video game developer owned and operated by Helix Leisure Pte Ltd. LAI Games is recognised as an early pioneer of the family entertainment centre (FEC) concept for its founding of Timezone in 1978, one of the first FECs.[1]

LAI Games
TypeSubsidiary
IndustryOut-of-home entertainment
Founded1958 (1958)
Perth, Western Australia
FounderMalcolm Steinberg
Headquarters
Dallas, Texas
,
United States
Number of employees
~100
ParentHelix Leisure Pte Ltd
Websitelaigames.com

LAI Games operates worldwide and is headquartered in Dallas, Texas.[2]

History

LAI Games was founded in Perth, Australia in 1958 by Malcolm Steinberg as Leisure and Allied Industries.[3] It has since been operating under its current abbreviated name LAI Games.

Entry into the consumer video game industry

Prompted by stagnant activity in the out-of-home entertainment industry due to the COVID-19 pandemic,[4] LAI Games entered the consumer video game industry.

The first consumer product launched was Arcade Online in late 2020, an online browser game in which users are able to play real arcade games remotely. This was followed in early 2021 by the announcement of Arcade Legend, a consumer virtual reality game where players build and operate their own virtual arcade venue with interactable replicas of real-world arcade games, planned for release in 2022.[5]

Notable arcade games

A full list of LAI Games' current and legacy games can be found on their website.

  • Stacker
  • Speed of Light
  • Let's Bounce
  • Color Match
  • Angry Birds Coin Crash
  • Pearl Fishery

Awards

LAI Games has won seven AMOA Innovator Awards for their arcade games, including Let's Bounce and HYPERshoot in 2017,[6] Virtual Rabbids VR in 2018,[7] HYPERpitch in 2020[8] and Angry Birds Coin Crash in 2021.[9]

References
  1. "LAI Games: Timezone | Bus Ex". www.bus-ex.com. Retrieved 2022-04-11.
  2. "LAI Games Sales 1-469-521-7000". laigames.com. Retrieved 2022-04-11.
  3. "About LAI (Leisure & Allied Industries)". laigames.com. Retrieved 2022-04-10.
  4. "The pandemic could be game over for the arcade industry". KMGH. 2021-01-15. Retrieved 2022-04-10.
  5. "Arcade Legend on Steam". store.steampowered.com. Retrieved 2022-04-11.
  6. "Lets Bounce And Hypershoot Are 2017s Standouts". www.vendingtimes.com. 2017-05-18. Retrieved 2022-04-11.
  7. "LAI Games brings award-winning VR game Virtual Rabbids: The Big Ride to EAS". Blooloop. 2018-09-24. Retrieved 2022-04-11.
  8. "LAI Games Hyperpitch wins AMOA Innovator Award". InterGame: iGaming, Casino & Coin-Op News. 2020-03-12. Retrieved 2022-04-11.
  9. "LAI Games win 7th AMOA innovator award". www.vendingtimes.com. 2021-07-08. Retrieved 2022-04-11.
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