Kroma Entertainment

Kroma Entertainment, commonly known as Kroma (stylized in uppercase), is a Philippine media and entertainment company engaging in film and television, digital content management and other media-related businesses. It is financially backed by Globe Telecom thru 917Ventures Retirement Fund agency.

Kroma Entertainment
FormerlySphere Entertainment (2016–2022)
TypePrivate
IndustryEntertainment
Founded2016 (2016)
Headquarters3/F Globe Telecom Plaza I, Pioneer corner Madison Streets, Mandaluyong, Philippines
Key people
Ian Monsod (CEO)
ServicesFilm and television production
digital content
event management
consumer service
Parent917Ventures Retirement Fund (Globe Telecom Group)
Websitekroma.ph

History

Kroma was launched by the Globe Telecom Group in 2016 as Sphere Entertainment, as the latter continued its expansion of new ventures outside telecommunications. Sphere established film/TV production outlet Globe Studios and live concert/event management Globe Live.[1][2][3] It also partnered with domestic and international media companies and brands like Spotify, NBA League Pass, Disney, Netflix and Astro to provide content distribution and consumer services to Globe subscribers.

In July 2020, Globe and Sphere formed a partnership with U.S.-based music label 88rising to launch the localized label Paradise Rising.[4] In November 2020, Globe and Sphere also partnered with filmmakers Erik Matti and Dondon Monteverde to launch Upstream PH, a subscription video-on-demand and streaming service. It became the official provider of the 2020 Metro Manila Film Festival.[5][6]

In 2022, Sphere was renamed as Kroma Entertainment, while its flagship brands Globe Studios and Globe Live were renamed into Anima and LiveMNL respectively.[7] On April 6, 2022, Kroma was formally launched under its "tradigital" platform (traditional and digital media) with new additional brands engaged in digital magazine, artist and talent management, and production house.[8] It was also announced by Kroma that it formed a joint-venture with ABS-CBN Corporation and 917Ventures for Pinoy Interactive Entertainment (PIE), a new multi-platform channel which is set to broadcast in May 2022 via BEAM TV's digital broadcast.[9]

Ownership

917Ventures, a corporate venture investment and retirement pension firm that owns Globe's consumer and e-commerce platforms, financially invests the company through its Philippine Depository Receipts. Globe Telecom does not does not directly own any media property as the current 1987 Constitution states that media companies should be 100% owned by Filipinos and the company's major shareholder is Singtel.

Assets and brands
  • Anima (formerly Globe Studios) - film, television and podcast production
  • LiveMNL (formerly Globe Live) - events management
  • Nyma - artist/talent agency
  • Paradise Rising - local music label (in partnership with 88rising)
  • PIE (Pinoy Interactive Entertainment) - an upcoming digital interactive channel/platform (in partnership with BEAM TV and ABS-CBN)
  • Secret Menu - production house
  • Upstream PH - streaming and subscription video-on-demand (SVOD) service
  • Wonder - youth-oriented digital magazine

References
  1. "Globe Studios and Globe Live Officially Launched". GadgetsMagazine.com.ph. 3 July 2016. Retrieved 6 April 2022.
  2. Diangson, Louie (24 June 2016). "Globe to produce original movies and series with Globe Studios". YugaTech. Retrieved 6 April 2022.
  3. "Globe enters production, reveals new content partners". The Philippine Star. 29 June 2016. Retrieved 6 April 2022.
  4. Sallan, Edwin (29 July 2020). "Globe teams up with 88rising to launch Paradise Rising label". BusinessMirror. Retrieved 6 April 2022.
  5. "MMFF Events were Streamed Online". PTV News. 24 November 2020. Retrieved 24 November 2020.
  6. Policarpio, Allan (4 January 2021). "MMFF: An apt testing ground for local video service Upstream PH". Philippine Daily Inquirer.
  7. "Globe Studios transforms into ANIMA, expect more blockbusters in 2022". Manila Bulletin. 5 January 2022. Retrieved 14 January 2022.
  8. "KROMA brings 'TraDigital' entertainment to Pinoy audience". Manila Bulletin. 6 April 2022. Retrieved 6 April 2022.
  9. Pascual, Jekki (April 6, 2022). "Globe's Kroma, ABS-CBN, BEAM to launch multi-platform interactive channel PIE". ABS-CBN News. Retrieved April 6, 2022.
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