iFood

iFood is a Brazilian online food ordering and food delivery platform. It operates mainly in Brazil and Mexico, after it merged its businesses in Argentina and Colombia with rival PedidosYa.

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iFood
TypePrivately held company
Founded2011 (2011)
FounderEduardo Baer
Felipe Ramos Fioravante
Gabriel Pinto
Guilherme Bonifacio
Michel Eberhardt
Patrick Sigrist
Headquarters
São Paulo
,
Brazil
Revenue
  • R$208,000,000 (2019)
OwnerMovile (77%)
Number of employees
  • 5,539 (April 2021)
Websitewww.ifood.com.br

History

iFood was founded in 2011 by Fabricio Bloisi.[1][2] Movile owns iFood as a subsidiary, while Just Eat has a 33% stake in iFood.[2] Naspers provided funding when iFood had just started.[2]

It serves customers in Brazil and Mexico.[3] In 2018, every month it connected 15,000 restaurants with customers who collectively placed four million orders.[3] That year, iFood had £123.8m in sales, making it 16 times larger than the next largest delivery company in the region.[2] iFood has 80% of the market share in Brazil of food deliveries and according to the book Business Despite Borders, "iFood became a synonym of food delivery in Brazil."[3]

In august 2018, PedidosYa acquired the Argentine business. In march 2021 the merger of the Colombian subsidiary with PedidosYa was approved.

References
  1. da Silva Monty, Renata Cristina (2018-07-25). "Creative Economy: how the interface of Uber Eats and iFood could change your menu". Brazilian Journal of Operations & Production Management. pt:Associação Brasileira de Engenharia de Produção. 15 (3): 413–419. doi:10.14488/BJOPM.2018.v15.n3.a8. ISSN 2237-8960. Archived from the original on 2021-01-25. Retrieved 2021-04-18.
  2. Meddings, Sabah (2019-12-01). "Just Eat is a tasty starter for iFood, the Brazilian main course: The takeaway pioneer's real appeal is its South American stake". The Times. Archived from the original on 2021-04-18. Retrieved 2021-04-18.
  3. Ledur Brito, Luiz Artur; Pereira Carvalho, Lilian Soares (2018). "Movile: Sustaining an Innovative Culture on a Global Scale". In Iñiguez de Onzoño, Santiago; Ichijo, Kazuo (eds.). Business Despite Borders: Companies in the Age of Populist Anti-Globalization. Cham: Palgrave Macmillan. pp. 91, 94, 98. ISBN 978-3-319-76305-7. Retrieved 2021-04-18.
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