Hallmark holiday

In the United States, a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event. The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items. Holidays that have been referred to as "Hallmark holidays" include Valentine's Day, Mother's Day, Father's Day, Grandparents Day, National Son's Day, National Daughter's Day, Sweetest Day, Boss's Day, Administrative Professionals' Day, Teacher Appreciation Day, Clergy Appreciation Day, Graduation Day, and others.[1][2]

Holidays such as Valentine's Day have been celebrated since the 5th century AD as the Feast of St. Valentine. Mother's Day has been observed since the 1780s as Mothering Sunday in Great Britain and later America as a day to "Go A'mothering". These days, among others, were observed long before the Hallmark Company was founded in 1910. The Hallmark corporation maintains that it "can't take credit for creating holidays."[3]