Guild Esports

The Guild Esports was founded in September 2019 under the name The Lords Esports.[4] Later that year, the company sold 11.7% of its shares to investment firm Blue Star Capital for GB£150,000 (US$195,000). In June 2020, The Lords Esports raised an additional GB£5 million (US$6.5 M) in private funding, with former professional football player David Beckham acquiring a "significant minority stake" in the company, and rebranded to Guild Esports.[5] The company made its shares available through its initial public offering (IPO) on the London Stock Exchange (LSE) in September 2020, making Guild Esports the first publicly traded esports organization on the LSE, and raised GB£20 million (US$25.53 M) through the IPO.[6] In September 2021, it was announced that Guild had become main shirt sponsors of League of Ireland Premier Division club Finn Harps, meaning the brand would also feature in FIFA 22 on the club's shirts.[7]

In January 2022, Guild Esports signed a 10-year lease for a 9,831 sq ft (913.3 m²) facility in London. The facility will act as the organization's headquarters and training facility and is expected to open in Q2.[8]

In November 2020, Guild Esports created their Fortnite division.[9] In March 2021, the team won the Fortnite Champion Series European Grand Finals.[10] The next month, the organisation's Rocket League team won the Rocket League Championship Series EU Spring Regional.[11]