Golden Wonder

Golden Wonder is a British company that manufactures snack foods, most notably crisps. These include Ringos, Golden Wonder and Transform-A-Snack. Since 2006, it has been a wholly owned subsidiary of the Northern Irish company Tayto, after being rescued out of administration.

This article is about the company. For the potato, see Golden Wonder potato. For the fish, see striped panchax.

Golden Wonder
TypeSnack manufacturer
IndustrySnack Products
Founded1947, in Stockbridge, Edinburgh
FounderWilliam Alexander
HeadquartersNorth Lincolnshire, England, United Kingdom
ProductsGolden Wonder, Transform-A-Snack, Ringos
OwnerTayto
Number of employees
 800 (2012)
WebsiteGolden Wonder

Founded in 1947, by the 1960s Golden Wonder was the biggest crisp brand in Britain, overtaking Smiths.[1] Both would later be overtaken by Walkers who are now the No.1 crisp brand in the UK.[1]

History

Founded in Stockbridge in Edinburgh in 1947 by the Scottish bakery owner William Alexander, the company was named after the Golden Wonder potato. The company originally had five manufacturing sites. Four sites produced crisps, two in Scotland and two in England (Widnes and Corby). The Welsh site at Crumlin produced the "Pot Noodle".

The company was owned by various parent companies including Imperial Tobacco and Hanson plc, and was then acquired by United Kingdom based Dalgety plc in March 1987.[2] In February 1992 Sooner Snacks, manufacturer of Nik Naks and Wheat Crunchies, was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder.[3][4]

In 1995 Golden Wonder underwent a management buyout costing £54.6 million. In 2000 Bridgepoint Capital acquired the company for £156 million.[5] In January 2006 the company was bought by Tayto,[6] a company based in Tandragee, County Armagh.

Its notable brands have included "Wotsits", "Ringos", "Jungle Fresh" peanuts and Pot Noodle, which ceased to carry Golden Wonder branding after the brand (but not the manufacturing business itself) was sold to Unilever. In July 1995 Best Foods paid Dalgety plc about $280 million for its Golden Wonder Pot Noodle instant hot snacks manufacturing business.[7][2] Following the purchase by Tayto in 2006, the Nik Naks and Wheat Crunchies brands were sold to United Biscuits.[6]

Products

Golden Wonder launched the cheese & onion crisp flavour in 1962.[8] Their first flavoured crisp, the concept was first devised by Tayto in southern Ireland in 1953.

In the 1970s Golden Wonder produced a line of shell-shaped crisps called Rock 'n' Roller Crisps, named after that decade's rock and roll revival. They were available in Salt & Vinegar, Cheese & Onion and Crispy Bacon flavours. Golden Wonder ceased to make them in the 1980s.[9][10]

In the 1980s Golden Wonder claimed on television and on their packets to be Britain's Noisiest Crisp. In the following decade a popular series of television adverts with adult actors indulging in childish antics carried another famous slogan: You'll never grow old in Golden Wonderland!.

In 2009 the Golden Wonder brand started to be used by Symingtons Ltd, under licence, for the production of The Nation's Noodle and The Nation's Pasta. The new range of instant noodles is similar to the Pot Noodle range, previously produced by Golden Wonder. Golden Wonder branding now features on snacks previously marketed by Red Mill, another snack manufacturer taken over by Tayto.

Golden Wonder now produces a number of different flavours of potato crisp; it is also the current owner of the XL Crisp brand. Golden Wonder was the former owner of the Wotsits brand, but when the company changed hands in May 2002 it was sold off separately to rival brand Walkers.[11] Previous snacks Wheat Crunchies, Chips & Burgers and the corn based Nik Naks are now owned by KP.[12]

Administration

Golden Wonder entered into administration on 9 January 2006, threatening about 800 jobs.[13] On 13 January 2006 it was announced that the Corby, Northamptonshire site and the contract for Mini Pringles, as produced by Golden Wonder, would transfer to Northern Irish crisp manufacturer Tayto.[6]

The announcement brought the news that 195 of 350 jobs would be saved initially.[6] On 20 January 2006 it was announced that Tayto was to buy all Golden Wonder's operations in the United Kingdom including the Scunthorpe, North Lincolnshire site, although it would sell the Wheat Crunchies and Nik Naks brands to United Biscuits.[6]

References
  1. "Fat profits: Crunch time for crisps". BBC. Retrieved 21 April 2022.
  2. City, Our (28 May 2002). "Walkers buys Wotsits in Golden Wonder sale". The Independent. London.
  3. "News in brief | Dalgety eats Sooner". The Guardian. London, England. 8 February 1992. p. 10. Retrieved 5 August 2020 – via Newspapers.com.
  4. Bond, Matthew (15 September 1992). "Snacks add weight to Dalgety's results". The Times. No. 64438. p. 17. Retrieved 5 August 2020 – via The Times Digital Archive.
  5. Cassy, John; Treanor, Jill (29 July 2000). "Golden Wonder is £156m morsel". The Guardian. London, England. p. 22. Retrieved 5 August 2020 – via Newspapers.com.
  6. "Tayto buys Golden Wonder Crisps". BBC News. 20 January 2006.
  7. "Bestfoods -- Company History". fundinguniverse.com. Retrieved 3 July 2008.
  8. Harrison, Ian (2003). The Book of Firsts. London: Cassell. p. 45. ISBN 1-84403-201-9.
  9. "UK television adverts 1955-1985". Headington.org.uk. Retrieved 14 October 2012.
  10. "in the 70s, Food of the Seventies, Rock'n'rollers". Inthe70s.com. Retrieved 14 October 2012.
  11. "Golden Wonder sold". theargus.co.uk. 28 May 2002. Archived from the original on 10 March 2007. Retrieved 27 October 2006.
  12. "United Biscuits - Suitable for Vegetarians (List of United Biscuits / KP Brands suitable for vegetarians)". unitedbiscuits.com. Archived from the original on 3 July 2008. Retrieved 3 July 2008.
  13. "Golden Wonder in administration". BBC News. 9 January 2006.
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