Globoplay

Globoplay is a subscription video on-demand over-the-top[1] streaming[2] service owned by Grupo Globo. The service primarily distributes films and television series produced by Estúdios Globo with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services. It was created on October 26, 2015, and launched in Brazil on November 3 of the same year.[3] In 2020, it reached the milestone of 20 million registered users and became the most used national streaming service in Brazil.[4]

Globoplay
Type of site
Video on demand, OTT, live streaming
Available inPortuguese
HeadquartersRio de Janeiro, Brazil
Area servedBrazil, Canada, France, Germany, Italy, Portugal, Spain, Switzerland, United Kingdom and United States
OwnerGrupo Globo
Founder(s)José Roberto Marinho
CEOErick Bretas
Servicesstreaming service
URLgloboplay.com
RegistrationLimited free access, Monthly subscription required to access exclusive content
LaunchedNovember 3, 2015 (2015-11-03)
Current statusActive

In September 2021, it was announced that Globoplay would be released in Canada and in more than 20 european countries, such as Italy, France, Switzerland, Germany, Spain, Portugal and United Kingdom starting October 14, 2021.[5][6]

Programming
Main article: List of Globoplay original programming

Globoplay offers video streaming or on-demand content of programs from Globo's archived library as well as original programs and exclusive international programs. Live broadcasting of Globo and some of its affiliates is also available, albeit users have to configure their accounts so the location is inside of the allowed broadcasting area, composed of 47 affiliates operating inside 22 of the 26 brazilian states. If someone has their account configured to have a location outside of those affiliates, or if it lives outside Brazil and straight doesn't have configured a specific location, the live broadcasting feature automatically becomes unavailable.

Original programming

The service has already announced that it intends to invest in projects focused solely on the digital platform, with exclusive content. The first sample was the release of a special of the telenovela Totalmente Demais in 2015 and a spin-off of it in 2016.[7]

Since 2017, to promote the reality television show Big Brother Brasil, Globoplay streams - in conjunction with the website GShow - the program #RedeBBB and the following year, after the ending of the 18th season, the special BBB18: Fogo no Parquinho.

In August 2018, it was announced that Globoplay would distribute original content series commissioned by Rede Globo exclusively for the service.[8] The first slate of series released that year under the "Globoplay Originals" banner included Além da Ilha, Assédio and Ilha de Ferro.[9][10]

In August 2020, Globo made Premiere available through an exclusive deal (no cable TV needed). In September, announced that all Globosat (now, Canais Globo) channels would become available on the platform even for those without a cable TV deal. The exclusive package guarantees access to all Globoplay and Canais Globo content with the option the buy add-ons like Premiere, Combate and Telecine.

In November, closed an exclusive deal with The Walt Disney Company, creating an exclusive deal with Disney+. The package guarantees access to all Globoplay and Disney+ content.[11]

Exclusive television distribution

Globoplay has bought exclusive and non-exclusive distribution rights to stream international shows in Brazil.[12] The ABC medical drama television series The Good Doctor was released on August 22, 2018 as the first international exclusive show of the service.[13]

Old productions

Globoplay makes available soap operas shown on broadcast television since 2009, including those reprised in the Vale a Pena Ver de Novo section. In May 2020, Globoplay launched a project to re-run classics from TV Globo's collection, with the inclusion of soap operas, miniseries and Malhação seasons prior to 2010. Since then, every two weeks, a new title is released on streaming.

References
  1. https://telepadi.folha.uol.com.br/para-novo-canal-globo-evita-sigla-ott-top-no-rio-conhecida-como-onde-tem-tiroteio/
  2. https://www.roku.com/blog/pt-br/globoplay-roku-us
  3. "Globo Play é lançado; conheça nova plataforma digital de vídeos da Globo". G1 (in Portuguese). October 26, 2015.
  4. "Globoplay já tem 20 milhões de usuários e é líder nacional de streaming". Canaltech (in Brazilian Portuguese). 2020-10-08. Retrieved 2020-12-29.
  5. "De olho em 1 milhão de brasileiros, Globoplay expande para Europa e Canadá". Notícias da TV (in Portuguese). September 23, 2021.
  6. "Globo lança Globoplay no Canadá e Europa para concorrer com a Netflix". TV Pop (in Portuguese). September 24, 2021.
  7. "Globo "antecipa estreia" e exibe capítulo zero de "Totalmente Demais"". Universo Online (in Portuguese). November 11, 2015.
  8. Escudeiro, Leo (August 1, 2018). "Globoplay terá mudanças para concorrer com a Netflix, com conteúdo próprio e séries gringas". Gizmodo (in Portuguese).
  9. Hopewell, John (January 22, 2019). "NATPE: 5 Takes on Brazil's Globo and Its 2019 Lineup". Variety.
  10. "Brasil tem recorde de séries originais nos maiores serviços de streaming em 2018". Istoé (in Portuguese). October 25, 2018.
  11. "Globoplay anuncia parceria com Disney". G1 (in Portuguese). November 7, 2020.
  12. Sacchitiello, Bárbara (September 19, 2018). "Globoplay planeja estrear 100 novos títulos até o fim do ano". Meio & Mensagem (in Portuguese).
  13. "'The Good Doctor', sucesso do criador de 'House', vai estrear no Globoplay". Veja (in Portuguese). August 21, 2018.
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