Freeway Insurance

Freeway Insurance was founded in 1987 by Kelly Turton in Orange County, California.[7] Initially, the company’s focus was private passenger automobile insurance,[7] which was then acquired by Westline Corp.,[7] which was then acquired by Confie,[8] one of the largest privately held insurance brokers in the United States[9] and a portfolio company of private equity firm ABRY Partners, in 2008.[10] Freeway Insurance has expanded through acquisitions made by Confie, including Colyer Insurance,[11] DeFranco Insurance,[12] CW Baker Insurance, and Lewiston Insurance.[13]

In 2021, Freeway Insurance became a sponsor for Trackhouse Racing Team’s No. 99 Chevrolet Camaro, driven by Daniel Suarez in the NASCAR Cup Series.[14][15] Freeway Insurance has also partnered with the California DMV to register and document vehicles.[16]

In April 2021, Alliant insurance agreed to buy Confie, which includes Freeway Insurance.[17]

Freeway predominantly sells within the non-standard auto insurance market.[4][7] As of 2020, it sells home owners and renter’s insurance, health insurance,[1][6][18] and motorcycle insurance.[19] Freeway Insurance also provides insurance to high-risk drivers with poor driving records.[20] There are 503 Freeway Insurance locations in the United States, with retail offices in 22 states.[21]

Since 2008, Freeway Insurance has operated in English and Spanish, and nearly 50% of its customers identify themselves as Hispanic or Latino.[22][23] Freeway predominantly sells within the non-standard auto insurance market.[3]