Evite

Evite is the world's leading digital platform for bringing people together, offering thousands of digital invitations with free RSVP tracking and multiple ways to send. They also offer greeting cards, announcements, eGift cards, Bitcoin gifts and party planning ideas.

Evite
Founded1998 (1998)
FoundersSelina Tobaccowala
Al Lieb
ParentInterActiveCorp (2001-2010)
Liberty Media (2010-present)
Private (2020-present)
Websitewww.evite.com

Evite was launched in 1998 by co-founders Al Lieb and Selina Tobaccowala. Since 2020, private investors have owned and driven the growth of Evite after two decades of ownership under media conglomerates.

Usage

Evite is primarily used as an event planning platform, offering free and Premium (paid) invitations to its 160 million annual users. Hosts can choose from thousands of digital invitations or cards, customize their choice, and send their invitations/cards via email, text or social media. Planning and gifting options (including registries) are available to add right on the invitation, and hosts and guests can message each other with updates.

Features
  • Free RSVP tracking
  • Customization options (including Design Your Own and Upload Your Own Photo templates)
  • Invitations and greeting cards for every occasion
  • Free invitation templates
  • Premium invitations that offer an ad-free experience for guests and include envelopes, liners, stamps and event performance analytics
  • “What to Bring” sign-up lists
  • Email, text and social media delivery
  • Hand-illustrated, designer and animated templates
  • Gifting suggestions from Evite's editors
  • Donation options via Evite Donations™ (powered by Pledge)
  • Cryptocurrency gifts (Bitcoin) and eGift cards
  • Evite app, available on the App Store and Google Play
  • Subscription options, including Evite Pro
  • Party ideas, artist spotlights, recipes and more on their blog

According to Mashable and Venturebeat, Evite has threatened to sue San Francisco-based startup and competitor Socializr (acquired by Punchbowl.com in November 2010) due to alleged copyright infringement.[1][2]

Data breach

In July 2019, Evite data was spotted for sale online. Evite admitted that their systems were compromised and data of over 100 million accounts were stolen. According to Evite, the breach did not contain "user information more recent than 2013". The stolen data included users' real names, usernames, email addresses, passwords, dates of birth, phone numbers, and mailing addresses. Evite recommended users to change their passwords on Evite (but did not require them to do so). Also, since Evite stored plaintext passwords (not password hashes), if passwords were reused elsewhere, those accounts could be vulnerable to credential stuffing attacks.[3][4]

Notable references
  • The Simpsons: The character "Snake" responded to a fellow inmate who was unaware of an impending jailbreak: "I sent you an Evite. You never responded. Nice netiquette, jerk!"
  • Alias: In season 4, episode 3 Jack crashes a birthday party thrown for Weiss and comments on his lack of an invitation: "Unless it was an Evite. I don't read Evites."
  • The Office: In "Email Surveillance", Jim Halpert sends Evites to his coworkers to a barbecue at his house, excluding regional manager Michael Scott from the guest list. "Wonder where my eVitation is?" Scott ponders aloud. In season 5, Michael creates his own paper company in the same building as the Dunder Mifflin Scranton Branch. He sends out an Evite for their pancake luncheon.
  • Family Guy, episode "You Can't Do That on Television, Peter", criticized Evite in a cutaway gag.[5]

References
  1. Nicole, Kristen (April 30, 2007). "Evite Threatens Socializr with Lawsuit". Mashable. Retrieved May 4, 2015.
  2. "Evite threatens to sue Socializr for copyright infringement". Retrieved May 4, 2015.
  3. "Evite Security Update". www.evite.com. Retrieved November 7, 2020.
  4. Cimpanu, Catalin. "Evite e-invite website admits security breach". ZDNet. Retrieved November 7, 2020.
  5. Hession, Michael (April 2, 2012). "Family Guy Gives Voice to Your Longstanding Evite Hatred". Gizmodo. Retrieved February 10, 2019.
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