Drifter (chocolate bar)

Drifter is a biscuit-based chocolate bar. Rowntree's[2] launched Drifter in 1980, consisting of a biscuit wafer with caramel layered on top. Nestlé now produces the bar following their takeover of Rowntree's in 1988.

Drifter
A Drifter chocolate bar
TypeBiscuit
Place of originEngland
Created byRowntree's, now produced by Nestlé
Food energy
(per serving)
99 kcal (414 kJ)
Nutritional value
(per serving)
Protein0.8 g
Fat4.2 g
Carbohydrate14.3 g
Other informationNutritional information source:[1]

About

90 million bars are produced each year.[3] Among its advertising slogans, it has been referred to as "the chewy chocolate bar that you really have to get your teeth into."

In 2007, Nestlé discontinued Drifter before reintroducing it in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa bar. In October 2018, Drifter, which at the time was being producted at the Nestlé Fawdon factory in Newcastle Upon Tyne, UK, was discontinued by Nestlé due to Drifter Biscuit and Twin having low consumer demand.

The bar was advertised in the 1990s with a series of TV ads involving people speaking slang or jargon, with the tagline "do you catch my drift?".

McFlurry

In June 2011, McDonald's introduced a limited edition Drifter McFlurry which was available from 15 June until 26 July 2011.[4]

See also

References
  1. "Drifter". Nestlé UK. Retrieved 4 November 2013.
  2. Marketing, Volume 19. 21 March 2011. Retrieved 5 November 2013.
  3. Archived 1 October 2010 at the Wayback Machine
  4. Archived 21 June 2011 at the Wayback Machine


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