Chivita 100%

Chivita 100% is a juice brand manufactured by Chi Limited. It was first introduced into the Nigerian market in 1996 as Chivita Premium Fruit Juice. The brand's name was changed in 2014 to Chivita 100% to communicate to consumers that the product is made from real fruit.[1]

Chivita 100%
Product typeFruit Juice in 6 variants
CountryNigeria
Introduced1996
Websitewww.chivitajuices.com

Chivita 100% currently sells 6 flavours of fruit juice: Real Orange, Real Apple, Real Pineapple, Orange Pineapple, Orange Mango and Red Grape. The juices are offered in volumes of 1 Litre, 315ml, 200ml and 180ml.

Chivita 100% is the official drink Partner of the Manchester United F.C. in Nigeria. The partnership, signed by the management of CHI Limited and Manchester United Limited allows CHI Limited to use the Manchester United's brand assets on a range of Chi products in Nigeria. The partnership has helped Chivita 100% to gain equity and generate increased interest in the market, especially among the 50 million followers of Manchester United in Nigeria.[2]

Nutritional content of Chivita 100%

Chivita markets that their products contain no preservatives, no artificial colours, and no added sugar. Chivita also calls the product a nutrient dense beverage which is poised to address the nutritional needs of its consumers. [3]

Campaigns

For football fans in Nigeria, Chi Limited launched the "Chivita 100% Juiceball" promotion campaign which was kicked off by a television commercial. The commercial featured then Manchester United footballers Robin van Persie, Ángel Di María, Marouane Fellaini, Antonio Valencia, Radamel Falcao and Jonny Evans.[4]

As part of the “Buy Naija to grow the Naira” campaign launched on social media, the Senator and Chairman of the Silverbird Group, Ben Murray Bruce, stated in a tweet that Chivita juice (Chivita 100%) is as good as imported juice.[5]

Awards
AwardYearOrganization
Outstanding Juice Brand in Nigeria2016Marketing Edge Brands and Advertising Excellence awards

[6]

Africa's Best Quality Juice Brand2014Africa Quality Achievement Award, Africa Quality Institute (AQI) in collaboration with IBMN Integrated Services

[7]

Most Preferred Juice Brand2013Generation Next Survey Awards in partnership with BusinessDay and HDI Youth Marketers

[8]

References
  1. "Ten Years of Chivita and Still Counting..., Articles - THISDAY LIVE". thisdaylive.com. Archived from the original on 2015-05-27. Retrieved 2015-05-27.
  2. "Manchester United announce partnership with Chi Limited - Official Manchester United Website". manutd.com.
  3. "Chivita: Why 100% Fruit Juice Content Is The New 'Cool' - The Nigerian Voice". thenigerianvoice.com.
  4. "Chi unveils Chivita 100% or nothing marketing campaign". thenationonlineng.net.
  5. "@Benmurraybruce: Chivita juice is as good as imported juice". twitter.com.
  6. "Chivita 100% Wins Outstanding Juice Brand Award - 789 Marketing". 789marketing.com.ng.
  7. "Chivita Wins Best Juice Brand Award - The Nation". thenationonlineng.net.
  8. "CHIVITA, HOLLANDIA OTHERS WIN IN GENERATION NEXT AWARDS - The Nigerian Voice". thenigerianvoice.com.
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