Children's World (retailer)

Children's World Ltd was a British retail chain. It was established by Boots in 1987 and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World.

The Children's World logo

Format

At the time, Boots' larger high street stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located on retail parks,[1] which sold a wider range of children's clothes, shoes, toys, baby products, nursery furniture. The stores also included a play area, hairdresser and a snack bar.[2][3]

Marketing

The logo resembled a pile of multicoloured building blocks.[4] The slogan was "Everything in the World for Children".[5]

Finances
A former Children's World store rebranded to Mothercare World in Croydon

By 1995 the retailer had 48 stores and a turnover of £105 million.[6] Storehouse acquired the business from Boots in 1996.[7][8]

References
  1. Carrier bag example https://www.flickr.com/photos/13462353@N05/11296416126
  2. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/Record.aspx?src=CalmView.Catalog&id=WBA%2FBT%2FCW
  3. Children's World TV advert, https://www.youtube.com/watch?v=wo-JVljOoeY
  4. Sainsburys' Archive https://sainsburyarchive.org.uk/catalogue/search/sabra7l7210-image-of-the-exterior-and-car-park-at-5-belgrave-road-leicester-branch/ref/p1066-leicester-belgrave-5-belgrave-road-1987-2013-sainsburys-branch/fbr/true/c/5
  5. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/GetMultimedia.ashx?db=Catalog&type=default&fname=9a%5cd155bd-9829-4893-9d6e-0b27c4f73969.jpg
  6. Children's World Ltd - Accounts 1995
  7. Boots expected to dispose of Childrens World The Independent 30 January 1996
  8. Storehouse needs to do more The Independent 21 November 1997
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