Chief brand officer

A chief brand officer (CBO) is a relatively new executive-level position at a corporation, company, organization, or agency, which typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations, and customer service.[1][2][3]

References

Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.
Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
Andrew Welch (March 2008). "Who is the brand daddy?" (PDF). Brand Strategy. Landor Associates. Archived from the original (PDF) on 7 October 2013. Retrieved 15 October 2012.

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