Charlotte Jones Anderson

Charlotte Jones Anderson (born July 26, 1966) is the Dallas Cowboys' executive vice president and chief brand officer.[1] Jones was appointed chairman of the Salvation Army's National Advisory Board in 2010 and is the first woman to ever serve in that role.[2] In 2012, Jones was named chairperson of the NFL Foundation and is responsible for spearheading philanthropic efforts in player care, youth football, and medical research.[3] Jones is the first woman to serve in this capacity for an NFL charitable institution, and the first woman to represent club ownership as leader of a major professional sports league foundation.[1]

Charlotte Jones Anderson
Born
Charlotte Jones

(1966-07-26) July 26, 1966
Little Rock, Arkansas
NationalityUnited States
OccupationExecutive vice president and chief brand officer of the Dallas Cowboys
Spouse(s)David "Shy" Anderson
Children3
Parent(s)Jerry Jones
RelativesJerry Jones Jr. (brother)
Stephen Jones (brother)

Biography

A native of Little Rock, Arkansas, Jones is a 1988 graduate of Stanford University where she earned a B.S. degree in human biology. Jones lives in Dallas, Texas, with her three children. She is the daughter of the owner/president/general manager of the Dallas Cowboys, Jerry Jones, and the sister of Dallas Cowboys executives Stephen Jones and Jerry Jones Jr.[1]

In September 2013, Jones was named one of SportsBusiness Journal's 2013 Game Changers as a Team Leader.[4]

Before coming to the Cowboys, Jones oversaw the office and legislative staff of U.S. Representative Tommy F. Robinson (R-Arkansas) as chief of staff from 1989 to 1990. She resigned shortly after Robinson began his 1990 bid for Arkansas governor and when her father endorsed Robinson's opponent, Sheffield Nelson.

She oversees all strategies and applications surrounding the team’s brand as it is presented to fans world-wide, and she is in charge of the marketing department of the Cowboys which includes the Dallas Cowboys Cheerleaders and the mascot Rowdy. Both entities report to Jones. Jones' 23 years of NFL experience have enabled her to become one of the most innovative and versatile front office executives among women in professional sports.[5] Jones participated in the Forbes 9th Annual CMO Summit in Miami.[6]

Jones spearheaded the Dallas Cowboys' collaboration with Victoria's Secret to launch the first ever Victoria's Secret PINK store inside a professional stadium or arena.[7]

Jones was announced as the chairperson of the 2014 Final Four, which took place in April 2014.[8] Besides that event, Jones was responsible for Cowboys Stadium playing host to some of highest profile sports and entertainment events in the world, including Super Bowl XLV, the 2010 NBA All Star Game, and the annual AT&T Cotton Bowl Classic.[9][1]

On June 26, 2016, Jones was named as the 89th most important person in the National Football League by USA Today newspaper.[10]

References
  1. "Front Office: Charlotte Jones Anderson" Archived 2013-06-03 at the Wayback Machine
  2. ""Charlotte Jones Anderson Talks Strengths That Helped Her Connect Dallas Cowboys and Salvation Army"". Archived from the original on 2015-02-07. Retrieved 2013-05-14.
  3. ""Charlotte Jones named chairwoman of NFL's new charitable organization"". Archived from the original on 2013-05-26. Retrieved 2013-05-14.
  4. "Game Changers 2013"
  5. "The Cowboys star you haven’t heard about"
  6. "Nearly 100 CMOs To Gather In Miami For 9th Annual Forbes CMO Summit"
  7. "Victoria's Secret Launches 'Tasteful, Fun' Football-Inspired Line"
  8. "Cowboys exec Charlotte Jones named chairman of Dallas’ Final Four organizing committee"
  9. "Charlotte Jones Anderson, Super Bowl Star" Archived January 19, 2013, at the Wayback Machine
  10. "The NFL's 100 most important people"
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.