Casamigos
Casamigos is a tequila company co-founded by American actor George Clooney and owned by Diageo since 2017.
| Founded | 2013, United States |
|---|---|
| Founders | George Clooney, Rande Gerber, Mike Meldman |
| Products | Tequila |
| Parent | Diageo |
| Website | casamigostequila |
The label was launched in 2013 by Clooney, nightlife entrepreneur Rande Gerber, and property developer Mike Meldman.[1][2] Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public.[3] The name Casamigos comes from the Spanish casa (house) and amigos (friends), thus "house of friends."[4]
It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance.[5] The purchase equated to Diageo paying almost $500 a bottle.[6]
See also
References
- Julia Kollewe (June 22, 2017). "George Clooney sells his tequila company for up to $1bn | Business". The Guardian. Retrieved March 20, 2021.
- Natalie Robehmed (June 21, 2017). "George Clooney Could Get Up To $233 Million From Casamigos Tequila Sale". Forbes.com. Retrieved March 20, 2021.
- Elkins, Kathleen (July 24, 2017). "How George Clooney accidentally started a billion-dollar tequila company". CNBC. Retrieved July 30, 2017.
- "George Clooney's tequila firm Casamigos sells for $1bn". BBC News. June 21, 2017. Retrieved March 20, 2021.
- Fontanella-Khan, James; Massoudi, Arash; Vandevelde, Mark (June 21, 2017). "Diageo pays up to $1bn for George Clooney tequila brand". Financial Times. Retrieved June 23, 2017.
- Wilmot, Stephen (June 22, 2017). "Why Diageo Is Paying $500 a Bottle for George Clooney's Tequila". The Wall Street Journal. United States. Retrieved July 1, 2017.
External links
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