Cannella (company)

Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.[1] Rob Medved is the incumbent chief executive officer of the company.[2]

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.[2]

History

The company was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.[3]

In 2005, it acquired a Los Angeles-based firm which specializes in buying airtime.[2]

In June 2009, private equity firms ZM Capital and Palladium Equity Partners invested in Cannella.[4]

In May 2011, the company moved to the new headquarters in Burlington.[5]

In January 2016, Cannella acquired Media Properties Holdings.[6][7]

References
  1. "Cannella to expand with new headquarters in Burlington". May 24, 2011.
  2. "Cannella Response Television". Milwaukee Business Journal.
  3. "Robert Kern to Win Bravo! Lifetime Achievement Award". March 17, 2006.
  4. "Private equity firms invest in Cannella Response Television". Milwaukee Business Journal.
  5. "Cannella moves to new HQ". December 6, 2011.
  6. Dill, Molly (January 29, 2016). "Cannella Response Television acquires New York media company".
  7. O'Reilly, Lara. "Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing". Business Insider.


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