Betway

Betway Group (commonly known as Betway) is a global online gambling company, owned by Super Group, with a number of products including Betway Sportsbook, Betway Casino, Betway Vegas and Betway Esports.

Betway Group
TypePrivate Company
IndustryGambling
Founded2006
ProductsSports betting
Esports betting
Casino
Websitebetway.com

Overview

Betway is a global online gambling company that operates across regulated online marketplaces. Launched in 2006 the brand holds licences in countries including UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa, Portugal, India, Ireland, Poland,[1] France[2] and 6 US States.[3] Betway Group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man,[4] and is a member of the European Sports Security Association[5][6] the Independent Betting Adjudication Service,[7] the Remote Gambling Association[8][9] and is accredited by international testing agency eCOGRA.[10] Betway Group has a partnership with the Professional Players Federation,[11] which promotes, protects and develops the collective interests of professional sportspeople in the UK.[12] Betway is also a supporter of the Responsible Gambling Trust.[13][14]

Sponsorships and Partnerships

Betway has sponsored many sporting organisations, events, teams and athletes.

World Record Jackpot

In October 2015, Betway paid out €17,879,645 ($20,062,600, £13,209,300) to Jon Heywood (UK) for hitting the jackpot on Microgaming's Mega Moolah slot while playing at Betway. This was verified by Guinness World Records, at the time,[15] as the largest ever jackpot payout in an online slot machine, subsequently surpassed in 2019.

Regulation and Compliance

Betway is a member of the European Sports Security Association[2][3] the Independent Betting Adjudication Service,[4] the Remote Gambling Association[5][6] and is accredited by international testing agency eCOGRA.[7]

Betway Group has a partnership with the Professional Players Federation,[8] which promotes, protects and develops the collective interests of professional sportspeople in the UK.[9] Betway is also a supporter of the Responsible Gambling Trust.[10][11]

Betway have been at the forefront of recent online gambling industry reforms. Betway also disbanded their 'VIP' department in 2019 following headlines surrounding the use of these departments to encourage high-rolling customers to continue using gambling products.

In March 2020 Betway was fined a then record £11.6m for historical failings in customer protection and anti money laundering checks, allowing one customer to deposit over £8m and lose over £4m in a four-year period.[16]

In June 2020 Betway announced that they would be the first betting company to ban player transfer and managerial job betting in football following high-profile cases that had linked the markets to manipulation and corruption across the industry.

Casino

Betway Casino offers casino games provided by developers such as Microgaming, NetEnt and Play'n GO. Super Group also owns Spin, a multi-brand online casino offering

Media Partnerships

The Betway brand is the current official sponsor of Big Brother Naija in Nigeria.[17]

References
  1. "Betway receives licences in Poland and Iowa". I Gaming Business. 20 October 2021. Retrieved 8 March 2022.{{cite journal}}: CS1 maint: url-status (link)
  2. "Betway launches France-facing website with Sportnco". I Gaming Business. 23 July 2021. Retrieved 8 March 2022.{{cite journal}}: CS1 maint: url-status (link)
  3. "Betway launches sportsbook in Arizona". Gaming Intelligence. 9 March 2022. Retrieved 14 March 2022.{{cite journal}}: CS1 maint: url-status (link)
  4. "Contact - Betway". betwaygroup.com.
  5. "ESSA (Sports Betting Integrity)". www.eu-ssa.org.
  6. Ted Menmuir (6 May 2015). "Betway gains ESSA membership". SBC News.
  7. "Betway confirms IBAS Registration". casinolifemagazine.com. 17 March 2015.
  8. "GambleAware - Gamble Aware". www.responsiblegamblingtrust.org.uk.
  9. "Members of the RGA". Archived from the original on July 1, 2015. Retrieved February 10, 2015.
  10. "eCommerce and Online Gaming Regulation and Assurance - eCOGRA - Home". ecogra.org.
  11. "PPF – Professional Players Federation". www.ppf.org.uk.
  12. Ted Menmuir (9 June 2015). "Betway forms partnership Professional Players Federation (PPF)". SBC News.
  13. "GambleAware - Gamble Aware". www.responsiblegamblingtrust.org.uk.
  14. "Responsible Gambling Trust - Gambling Support - Gambling Problem". responsiblegamblingtrust.org.uk.
  15. "Largest jackpots payout in an online slot machine game (nominal)". Guinness World Records.
  16. "Record £11.6m penalty for gambling firm Betway". BBC News. March 12, 2020.
  17. "Betway outshines others in Big Brother Naija lead sponsorship". businessday.ng. 16 July 2020. Archived from the original on 2020-12-21. Retrieved 3 November 2021.
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