BSD City

BSD City, formerly referred to Bumi Serpong Damai is a planned community located within Greater Jakarta in Indonesia.[1][2] The project was initiated in 1984 by a group of private developers and started in 1989.[3] The town is currently managed by the holding company PT Bumi Serpong Damai Tbk, which is owned by Sinar Mas Land, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia.[4] BSD City encompasses a total area of approximately 6,000 hectares, hosting a range of residential houses, apartments, malls, offices, and more.[5] Most of the residential areas are designed to be suitable for Indonesia's upper-middle class,[6] in gated neighbourhoods, each with different themes.[7][8] The city is now a self-sustaining community, with businesses, schools, shopping malls, hospitals and hotels. [9] [10] [11] [12]

BSD City
Planned township
From top, left to right: BSD City signage at night; Indonesia Convention Exhibition BSD; Taman Kota 2 BSD; and BSD Green Office Park
Wordmark
Motto(s): 
Big City. Big Opportunity.
Coordinates: 6°18′02″S 106°39′8″E
LocationBanten, Indonesia
Managing entitySinar Mas Land
Established1989
Area
 • Total6,000 ha (15,000 acres)
 • Actual use3,500 ha (8,600 acres)
Websitewww.bsdcity.com

History
Ribbon-cutting ceremony by Minister of Home Affairs Rudini for the inauguration of Bumi Serpong Damai in 1989[13]

In the 1980s, the Serpong district of South Tangerang was a largely uninhabited rubber plantation. At the time, infrastructure such as asphalted roads and electricity was yet to be built. In 1984, Ir. Ciputra planned to build an independent township in the district, to be named as Bumi Serpong Damai. The development of the township is backed by 11 private companies including Pembangunan Jaya, Sinar Mas, Salim Group, and Metropolitan Kentjana with a total of Rp 3.2 trillion investment. The inauguration was held in 16 January 1989, attended by the Minister of Home Affairs at the time, Rudini. At the time of project development during the 1990s, BSD City was the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties. It is designed to be a self-sustaining community, with various types of public faciities available to its residents. The township started growing, and as the Jakarta–Tangerang Toll Road opened, residents started coming in as it provides an easier access to the township.

Unfortunately, due to the 1997 Asian Financial Crisis, real estate business in Indonesia stagnated for around 5 years. Due to this, Bumi Serpong Damai changed ownership to Sinar Mas Land around 2003-2004. To change its brand image, Sinar Mas eventually changed the name of the township into its initials, becoming BSD City, and built new residential clusters with new names (De Latinos, The Icon, Sevilla, Foresta, etc.) to market it better. Sinar Mas continues to develop the township until now, expanding from the Serpong district into the Tangerang regency, in which they plan to build the next phase of BSD City. [14] [15]

Facilities

Construction of a Smart Digital City is going on, first phase of which is expected to be completed by 2019.[16]Sinar Mas Group has formed a joint-venture with a Japanese consortium led by automotive conglomerate Mitsubishi Corporation to develop a mixed-use area in BSD City, with an investment of more than $260 million.[17]

Schools

There are currently 127 formal schools located in BSD City. Aside from public schools, the township is also home to multiple national and international schools.[18]

Sinarmas World Academy, a private international school in BSD City

Universities

Many universities have opened their secondary campus in BSD City due to its prime location and abundance of land. The township is currently home to 9 universities, with plans of more development in the future. BINUS University is setting up to build another campus in the Digital Hub district of BSD City.[29]

Shopping malls

The township bolsters a number of shopping malls, from trade centers such as ITC BSD to upscale malls like AEON Mall BSD.

  • AEON Mall BSD
  • BSD Junction
  • BSD Plaza
  • ITC BSD
  • TerasKota

Retail precincts
Panaromic view of The Breeze

There are also retail precincts and shophouses, along with modern markets located throughout the township. The Breeze in particular is developed as a lifestyle and entertainment center, with an open-air design to allow walkability, and supporting a motto "Mall Without Walls".

  • The Breeze[35]
  • Pasar Modern BSD
  • Pasar Modern Intermoda BSD
  • QBIG[36]

Healthcare
Eka Hospital in BSD City

Various healthcare facilities can be found in BSD City, including hospitals, clinics, pharmacies, outpatient care centers, and specialized care centers, such as birthing centers and psychiatric care centers.[37] Eka Hospital is the leading hospital in the township, harboring 65 outpatient clinics and 200 beds.[38] Medika Hospital[39] is also nearby, along with government-mandated health clinics such as Puskesmas.

Accommodation

There are budget and high-end hotels in the township. Apartments and sharehouses are also available to rent for short-term residents, such as university students as well as foreign workers.

  • Grand Zuri Hotel
  • Mercure Hotel
  • POP! Hotel
  • Pranaya Boutique Hotel
  • Santika Premier ICE BSD City
  • Santika TerasKota
  • Sapphire Sky Hotel & Convention
  • The Grantage Hotel & Sky Lounge

Places of interest
  • Taman Kota 1 – Public park with a jogging track and exercise equipment.
  • Taman Kota 2 – Public park with woodland walks and a playground.
  • Taman Kota 3 – City park with sitting areas and a roller-skating rink.
  • Ocean Park – Amusement park with water slides, wave pool, and food courts.
  • Damai Indah Golf – Golf centre with two courses, a swimming pool, and a cafeteria.
  • Edutown Arena – Multipurpose arena used for events and competitions.
  • Indonesia Convention Exhibition (ICE) – Biggest convention center in Indonesia.
  • BSD City Grand Prix – Street circuit used for local motorsport events. This street circuit serves as a spiritual successor to the now-defunct Lippo Village International Formula Circuit in Lippo Village.

Transportation

Toll roads

BSD City is surrounded by several toll roads connecting the township to Jakarta and other satellite cities. The Jakarta–Serpong Toll Road, connecting Ulujami to Serpong, runs through the southern end of BSD City. There are two exits currently present, one to Jl Letnan Sutopo and another to Jl Kapten Soebijanto Djojohadikusumo. The planned extension of the toll road, Serpong-Balaraja Toll Road will also cross West BSD and link the city to Balaraja in Tangerang regency and is set to open in June 2022. The Kunciran–Serpong Toll Road, part of the Jakarta Outer Ring Road 2, also links the township to Tangerang, Depok and other metropolitan areas in Greater Jakarta.

Public transport

Serpong, Rawa Buntu, and Cisauk railway stations of KRL Commuterline is situated within and nearby the development. TransJakarta has a feeder route from BSD City to Jelambar in West Jakarta. There are free shuttle and school bus services within the development. There are also shuttle bus services that provides services to MRT's Fatmawati station.

BSD City Intermoda district connects transportation from within and outside the township through KRL Commuterline, and transportation within the BSD City itself with the free shuttle bus BSD Link that connects several important locations in BSD City.

Buses such as Mayasari Bakti and angkot (Share taxi) is also an option, with routes connecting the township to other nearby districts:

  • Angkot B04 BSD City–Cikokol–Poris Plawad
  • Angkot B07 Serpong–Cikokol–Kalideres (via BSD City)
  • Angkot R03A Serpong–Cikokol–Poris Plawad (via BSD City)
  • Angkot C11 BSD City–Ciledug
  • Angkot D08 BSD City–Ciputat (via Kampung Sawah – Jombang)
  • Angkot D12A BSD City–Ciputat (via Serua – Bukit – Ciater)
  • Mayasari Bakti AC74A Patas to Kampung Rambutan (via Karawaci – BSD City – JORR – Ps. Rebo)
  • Mayasari Bakti AC117 Patas to Pulo Gadung (via Cikokol – Kebon Nanas – BSD City – Tol JORR – Ps. Rebo – UKI – Bypass - Pemuda)

See also

References
  1. Pangestu, Pingki Elka. "The New Town of Bumi Serpong Damai" Archived July 5, 2010, at the Wayback Machine Mobilizing Resources for Urban Infrastructure.
  2. Robert Cowherd (2002). Nas, Peter J.M. (ed.). The Indonesian Town Revisited. Muenster. pp. 17–40.
  3. Santoso, Suryadi (April 1992). "The Bumi Serpong Damai New Town". Trialog (32): 35–40.
  4. "Bumi Serpong Damai to Sell Land for $208 Million to Joint Ventures". Jakarta Globe, 22 January 2013.
  5. "BSD City". Archived from the original on 2017-11-12. Retrieved 2017-05-19.
  6. Firman, Tomy (2004). "New Town Development in Jakarta Metropolitan Region". Habitat International. 28 (3): 349–368. doi:10.1016/S0197-3975(03)00037-7.
  7. "A Glimpse of BSD City". Archived from the original on 27 February 2012. Retrieved 19 March 2012.
  8. Gotsch, Peter (2009). "Case 1: Bumi Serpong Damai – Thematic Paradise". NeoTowns - Prototypes of corporate Urbanism: Examined on the basis of a new generation of New Towns - by the cases of Bumi Serpong Damai (Jakarta), Navi Mumbai (Mumbai) and Alphaville-Tamboré (São Paulo). Karlsruhe: Karlsruher Institut für Technologie. p. 71. doi:10.5445/IR/1000018593.
  9. "Water and Wastewater Sector" Archived 2016-03-04 at the Wayback Machine, Trade Council of Denmark, 8 January 2009.
  10. "International Education in BSD City: SGU, DIS and SWA" Archived September 30, 2013, at the Wayback Machine. German Centre for Industry and Trade
  11. Sorenson, Andre. Megacities: Urban Form, Governance, and Sustainability. Springer, 18 November 2010
  12. Keeton, Rachel. "Shelter Cities: Enjoy the Commute: Bumi Serpong Damai, Indonesia". Rising in the East, Sun Architecture 2011 ISBN 9789461056832
  13. "Serpong rubber plantation".
  14. "History (Bumi Serpong Damai)".
  15. "Sejarah Dibangunnya BSD City dari Hutan Karet Menjadi Kota Modern - January 01, 2020".
  16. Sinarmas Land begins construction of digital.The Jakarta Post, 19 May 2017.
  17. "Mitsubishi-Led Consortium to Develop $260m Project With Sinar Mas Land". Jakarta Globe. Retrieved 3 October 2017.
  18. "Schools in BSD City".
  19. "Al-Azhar BSD".
  20. "BINUS School Serpong".
  21. "Deustche School Jakarta".
  22. "IPEKA BSD Christian School".
  23. "Jakarta Nanyang School".
  24. "Saint John's Catholic School".
  25. "Santa Ursula BSD".
  26. "Sinarmas World Academy".
  27. "Stella Maris School".
  28. "Syafana Islamic School".
  29. "Universities in BSD City".
  30. "Atma Jaya Catholic University".
  31. "International University Liaison Indonesia".
  32. "Institut Teknologi Indonesia".
  33. "Monash University".
  34. "Universitas Prasetiya Mulya".
  35. "The Breeze".
  36. "QBIG".
  37. "Healthcare in BSD City".
  38. "Eka Hospital BSD".
  39. "RS Medika".
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