Apurva Purohit

Apurva Purohit (born 3 October 1966) is an Indian businesswoman and author from India, with over three decades of experience in the corporate world where she formed significant partnerships with private equity firms and promoters to build and scale up a diverse set of businesses - from early stage fledgling businesses, to setting up new ventures and to supervising turnarounds in mature and declining organisations. She was earlier the CEO of Radio City & President of Jagran Group. She is an Independent director at Mindtree Ltd, L&T Technology services Ltd, Navin Fluorine International Ltd. and an advisor to private equity fund Amicus Capital. She is also the author of the two national bestselling books “Lady, You’re not a Man” – the Adventures of a Woman at Work and "Lady, You’re the Boss"! Through her books, Apurva aims to empower women and encourage them to achieve their full potential.

Apurva Purohit
Born (1966-10-03) 3 October 1966
Chandigarh, Punjab, India
NationalityIndian
Alma materIndian Institute of Management Bangalore
Stella Maris College[1]
OccupationIndependent Advisor
Websitehttps://apurvapurohit.com/

Biography

Early life and education

Apurva has a Bachelor’s degree in Science (Physics) from Stella Maris College, Chennai and completed her masters in business administration from Indian Institute of Management Bangalore.[2] She was a state-level field hockey player and represented Tamil Nadu in the sport.

Career

She has worked across a variety of media businesses from radio to print to digital and was responsible for building and scaling up Radio City to become a leader in the FM radio space, and subsequently listing it on the stock exchanges in 2017, one of the more successful IPOs in those years. She was responsible for setting up Lodestar, which is today one of the largest media buying agencies in the country, and envisioning Times of India’s entry strategy into television, and has also worked on famed turnarounds like Zee TV and Mid-day, pivoting it from a traditional print business to a marquee and respected print and digital brand.

Under her people-oriented leadership and focus on building a great culture, one of her portfolio companies, Radio City was consecutively featured in the Great Place To Work survey for 7 years in India and amongst the Best Places to Work in Asia, and has become a case study on building high impact cultures which have a direct correlation on profitability.

Apurva has been a leading voice in the Indian business landscape, advocating gender diversity, what ails it, and what organisations and leaders can do to improve this critical imperative.

Career highlights
  • Apurva is credited with the listing of Radio City (Indian radio station) on the stock exchange in 2017.
  • In the past, Apurva was associated with BCCL & Zee Telefilms, where she launched of TV brands Zoom TV and envisioning Times of India’s entry strategy into television and engineered the re-launch strategy for Zee TV.
  • She also launched Lodestar in INDIA.[3]
  • Apurva has been a leading voice in the Indian business landscape, advocating gender diversity, what ails it, and what organizations and leaders can do to improve this critical imperative. She is also the author of the two books “Lady, You’re not a Man” – the Adventures of a Woman at Work[4] and Lady, You’re the Boss![5]

Recognition

Over the years, Apurva has won multiple business awards and has been repeatedly named as one of the Most Powerful Women in Business as per the India Today Group and Fortune India.

  • She was amongst LinkedIn’s Top Voices and YourStory’s[6] Top 10 digital Influencers of 2020.
  • She was recently awarded the Distinguished Alumni Award[7] from IIM Bangalore in 2022.
  • She has been ranked as one of the Top 30 Most Powerful Women in Business as per Business Today in 2016, 2018[8] and 2019.[9]
  • She was featured in Fortune India's Most Powerful Women in Business list 2018,[10] 2019[11] and 2020.[12]
Apurva Purohit receiving the 'Most Powerful Women in Business' by Business Today magazine in September 2018

Bibliography
  • Lady, You're Not a Man!: The Adventures of a Woman at Work[13]
  • Lady, You're the Boss!: The Adventures of a Woman at Work – Part 2[14]

Personal life

Apurva is married to Sanjay Purohit and has a son Siddharth Purohit. She lives in Mumbai. She is an avid sports follower and represented Tamil Nadu in hockey in 1984–1987.[15]

References
  1. "Power Couple Apurva & Sanjay Purohit". outlook business. 25 May 2015. Retrieved 25 September 2017.
  2. "Breaking new ground comes naturally to her". iimb.
  3. "Company Overview of Mindtree Limited". bloomberg.
  4. "It is not about the glass ceiling, it is about the leaky pipeline- Apurva Purohit, Jagran Prakashan". Business World. 23 August 2017.
  5. "Apurva purohit, launches her second book - 'lady, you're the boss!'". adgully. 28 September 2019.
  6. "Apurva Purohit | YourStory". YourStory.com. Retrieved 6 April 2022.
  7. "You are being redirected..." www.iimb.ac.in. Retrieved 6 April 2022.
  8. "Most Powerful Women". fortune india. 2018.
  9. "Business Today honours 'Most Powerful Women' who broke the glass ceiling in corporate India". Business Today. 2019.
  10. "The Most Powerful Women In Business 2018". Business Today.
  11. "Most Powerful Women". Fortune India.
  12. "Most Powerful Women". Fortune India.
  13. "It is not about the glass ceiling, it is about the leaky pipeline- Apurva Purohit, Jagran Prakashan". Business World. 23 August 2017.
  14. "Apurva purohit, launches her second book - 'lady, you're the boss!'". adgully. 28 September 2019.
  15. "Power Couple Apurva & Sanjay Purohit". outlook business. 25 May 2015. Retrieved 25 September 2017.
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