Anker Innovations

Anker Innovations Co., Ltd,[lower-alpha 1] most commonly known just as Anker,[lower-alpha 2] is a Chinese electronics company based in Changsha, Hunan. The company is known for producing computer and mobile peripherals such as phone chargers, power banks, earbuds, headphones, speakers, data hubs, charging cables, torches, screen protectors, and more under its multiple brands.

Anker Innovations Co., Ltd.
Native name
安克 (Ānkè)
FormerlyOceanwing
TypeLimited Company
SZSE: 300866
IndustryElectronics
FoundedSeptember 2011 (2011-09)
FounderSteven Yang
Headquarters
Changsha, Hunan, China[1][2]
Area served
Worldwide
Products
Brands
  • Anker
  • Soundcore
  • Eufy
  • Nebula
  • Roav
  • Zolo (defunct)
  • Bolder
  • KARAPAX (defunct)
Websiteanker.com

History

Anker was founded in 2011 by Steven Yang at Shenzhen, Guangdong, but the company would soon move its headquarters to Changsha, Hunan. In 2011, Anker expanded its focus from replacement laptop batteries to smartphone battery chargers, wall chargers, portable power and conferencing gear.[3] In early 2014, Anker Innovations hired Zhao Dongping, Google's then-head of sales in China,[3] who eventually became president in 2020.[4]

Availability

Aside from its domestic market in China, Anker also maintains subsidiaries in Japan, Singapore, the United States and the United Kingdom. Prior to 2016, Anker products were almost exclusively sold on the Amazon Marketplace; it is now available on various e-commerce websites such as Shopee or other third-party websites in agreement with Anker.[5]

Brands and products

Anker makes power banks, charging cables, wall adapters, power strips, USB hubs, and torches under the Bolder sub-brand. Soundcore makes Bluetooth earbuds, headphones, and speakers. Eufy produces smart home appliances and security devices. Nebula makes portable video projectors. Roav makes car accessories. Zolo was a precursor to the Soundcore brand. KARAPAX made phone cases.

Anker's line of charging cables have the trademarked name PowerLine, with the latest being PowerLine III. These cables have an MFi (Made for iPhone) certification from Apple.[6][7]

  • Anker PowerPort, a fast USB charger with 5 ports
  • Anker Astro, a mobile battery charger introduced in 2011
  • An Anker SoundCore interactive speaker display

Notes
  1. Chinese: 安克创新; pinyin: Ānkè Chuàngxīn
  2. Chinese: 安克; pinyin: Ānkè

References
  1. Si, Ma (2019-05-27). "Making simple devices the best technology". China Daily. Retrieved 2022-04-17.
  2. Sin, Ben (2018-08-01). "Best Known For Portable Chargers, Shenzhen's Anker Has Ambitious Expansion Plans". Forbes. Retrieved 2022-04-17.
  3. Staff, Nick (2017-05-22). "How Anker is beating Apple and Samsung at their own accessory game". The Verge. Retrieved 2017-05-22.
  4. Patel, Nilay (2021-11-09). "Why charging phones is such a complex business, with Anker CEO Steven Yang". The Verge. Vox Media. Retrieved 2022-04-17. For me, there is really no difference because we have a president, Zhao Dongping, who handles all the reporting and so on and so forth.
  5. "Anker Official Store". shopee.sg. Shopee Singapore. Retrieved 2022-01-30.
  6. Gordon, Whitson (2021-05-26). "The best Lightning cable of 2021". CNN Underscored. Retrieved 2022-01-25.
  7. Altland, Blair (2021-03-05). "Tested: Anker's Powerline III Flow Lightning Cable delivers a premium, soft-touch finish". 9to5Toys. Retrieved 2022-01-25.
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