Anita Krohn Traaseth

Anita Krohn Traaseth (born 16 December 1971 in Sandefjord) is a Norwegian business executive and author. She was director of Innovation Norway from 2014[1] to 2018, when she resigned amid criticism for her management style.[2] She is a former managing director of Hewlett-Packard Norway. She lives in Oslo.

Anita Krohn Traaseth
Born (1971-12-16) December 16, 1971
Sandefjord, Norway
OccupationBusinessperson, author

Career

Krohn Traaseth started her career as a trainee in IBM Norge in 1996. She joined the Norwegian division of Hewlett-Packard (HP) in 2009 and in 2012 she became the first female managing director running a local branch of Hewlett-Packard in Scandinavia. She was the former CEO of the commercializing company Simula Innovation , and was director of strategy in DNV Software between 2002-2005. She has been a board member of KLP[3] and since 2013 elected President of HP EMEA (Europe, Middle East, Afrika) Women's Council.[4]

Krohn Traaseth became well known for the Norwegian public when she published her application for the MD position [5] of HP Norway in her private leadership blog Tinteguri (established 2012). She is inspired by John Kotter and implements his eight step for transformation in all operative job assignments. She was voted one of top Young business talents in Norway 2003,[6] ranked amongst top 40 Leader potentials cross business, politics and science in Norway 2009 and received the awards for best female leader in the ICT industry in Norway 2012, Oda-awards.[7] In 2013 she received the Social Media Personality of the Year Award from Kampanje.

She became director of Innovation Norway in 2014. In 2018, it became known that the chairman of the board Per Otto Dyb wanted to put Traaseth's position on the board's agenda, and in this connection Aftenposten wrote that Traaseth in 2016 had received a written warning from the board for, among other things, an inadequate understanding of her role as director, inability to take criticism and problematic public statements, and with a list of 13 "necessary improvements in her behaviour".[8] She resigned as director in the same year.[2]

Books

In March 2014, Krohn Traaseth published her first book Godt nok for de svina; and was published in English as Good Enough for the 'Bastards´ in August of that year.[9]

References
  1. Government congratulates new Innovation Norway CEO - Government of Norway Press Release, May 25, 2014 (in Norwegian)
  2. Anita Krohn Traaseth går av som administrerende direktør i Innovasjon Norge
  3. KLP Board of Directors
  4. CEO Anita Krohn-Traaseth gets international position within HP - Press Release from Hewlett-Packard, April 2, 2013 (in Norwegian)
  5. This Application gave her the Executive Position Aftenposten (In Norwegian)
  6. The Ranking of top 25 Young Business Talents The Management Newspaper "Ukeavisen Ledelse" (In Norwegian)
  7. Oda-Awards for Anita Krohn Traaseth
  8. Styret ga Anita Krohn Traaseth en liste på 13 forbedringspunkter
  9. Norwegian executive tells women to go for success over perfection - Chicago Tribune, October 9, 2014
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