Amazfit

Amazfit is a smart wearable brand[1] established in September 2015.[2] Its products are manufactured[3] and owned by Zepp Health.[4] The brand offers wearable devices including smartwatches,[5] fitness bands,[6] and equipment related to health and sports.[7]

Amazfit
IndustryConsumer electronics
smart wearable
FoundedSeptember 2015
ProductsSmartwatches, Fitness trackers
OwnerZepp Health
Websitewww.amazfit.com

In January 2020, it attended CES 2020 in Las Vegas. [8] At the middle of October 2021, Amazfit updated its brand identity with the slogan "Up Your Game".[9]

History

In 2016, Amazfit's first smartwatch was launched.[10] In April 2017, it launched the Amazfit Health Band.[11]

A self-developed chipset called the "Huangshan-1" [12] was exhibited at Mobile World Congress and applied to Amazfit devices in 2019.[13]

In April 2020, its parent company partnered with a laboratory led by Zhong Nanshan[14] to use wearable devices to track respiratory diseases.[15]

In October 2021, it co-operated with designer Christian Cowan[16] and Copenhagen-based brand Heliot Emil, which integrated Amazfit's watches into its Paris Fashion Week shows.[17]

References
  1. "Amazfit launches three new smartwatches". Khaleej Times. October 26, 2021.
  2. Sharma, Karan (December 3, 2021). "Amazfit focused on making smart products that empower people says Jacob Jin, Director of South Asia". Pinkvilla.
  3. Kuwar Singh (September 10, 2018). "Apple's early-generation smartwatch rules a market where the iPhone is struggling". Quartz.
  4. "Amazfit ranks third in global smartwatch shipments in Q3". The Peninsula. December 1, 2021.
  5. Lucy Hedges (11 Dec 2020). "The Lust List: new tech we want this week". Metro (British newspaper).
  6. Ross Rubin (July 28, 2020). "Noise-canceling headphones that help you sleep through any snore". ZDNet.
  7. "Amazfit is first staged at MWC in Barcelona". PCQuest. 2019-03-01.
  8. Chan, Tim (January 13, 2020). "From 8K TVs to Stylish Smartglasses: The 11 Best Things We Saw at CES 2020". Robb Report.
  9. Thomas Waller (November 8, 2021). "Amazfit Refreshes Image, Launches GTR 3 And GTS 3 Smartwatch Lines". Twice.
  10. "Xiaomi unveils AMAZFIT smartwatch". Firstpost. Aug 30, 2016.
  11. "WeLoop Hey S3, an Apple Watch-clone, launched on Xiaomi's MIJIA platform, priced at $78". BGR. April 28, 2017.
  12. Nitin Dahad (Mar 1, 2019). "Wearables Firm Invests $8 Million in RISC-V Startup". EE Times.
  13. "Xiaomi's Huami launches the Amazfit Verge, Health Band 1S and a new SoC in China". Firstpost. Sep 19, 2018.
  14. Chiu, Karen (10 Apr 2020). "China wants to use fitness trackers to monitor coronavirus survivors". South China Morning Post.
  15. John Artman (May 18, 2020). "Fitbit's Chinese rival Amazfit mulls a transparent, self-disinfecting mask". TechCrunch.
  16. Thomas Waller (October 20, 2021). "Amazfit Taps Christian Cowan for Latest Watch". Women's Wear Daily.
  17. "How to elevate your workout with a smartwatch". British GQ. 3 November 2021.
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